Please login to the form below

Not currently logged in
Email:
Password:

VCCP Health wins Mundipharma's new product launch business

Agency hired to drive new product launches across Europe

VCCP Health logoMundipharma International has hired advertising agency VCCP Health, part of Chime Communications, to drive new product launches across its network of European independent associated companies.

This is the first time Mundipharma has hired VCCP Health for any of its business areas, and VCCP Health's first priority will be to develop a campaign for chemotherapy Levact (bendamustine).

Georg Toufar, Mundipharma's chief marketing officer and board director said: "The Mundipharma network of independent associated companies is bringing a range of new treatments to the European market that will benefit patients and deliver value for payers. We have a wonderful story to tell, and with VCCP Health we will be working with a wonderful storyteller.”

Beverley Newbury, business director at VCCP Health, told PMLiVE: "We're delighted to be working with the Mundipharma network of independent associated companies.  It is particularly exciting to be working with a company that shares our dedication to innovative strategic thinking and commitment to outstanding creative."

Mundipharma has achieved a string of successful product launches across European markets, bringing patients the benefits of new treatment options in pain, oncology and respiratory.

24th May 2013

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Bedrock Group

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

Latest intelligence

Love in the Time of Coronavirus
Having gone through 4 stages of coping with covid-19: first disbelief, then humour, then creative ways to deal with isolation, and finally the tragic realisation that lives are being lost...
The other side of … multiple sclerosis
No good comes from excluding patients from having a say in their own care. In fact, improving activation (& outcomes) demands it....
The other side of … Crohn’s disease
What patients say is their truth about living with chronic conditions. “I want to believe in my doctor but I feel more comfortable getting my guidance elsewhere.”...

Infographics