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Veeva Systems acquires compliance software firm Zinc Ahead

Saysit will allow it to support every step in the digital content lifecycle

Veeva SystemVeeva Systems, creator of promotional content management solution Vault PromoMats, has acquired medical compliance software firm Zinc Ahead. 

The merger “will create a best-in-class solution that supports every step in the digital content lifecycle”, said Veeva CEO Peter Gassner. 

It is intended to meet the growing need for “end-to-end compliance management that reduces regulatory risk and boosts operational efficiency”, according to the companies, who point to the increasing volumes of content, a proliferation of digital channels, and increased regulatory scrutiny facing pharma firms. 

Zinc Ahead was founded in 2001, and has since gained significant experience in commercial content management for life sciences. 

Pleasanton, California-headquartered Veeva entered the market in 2011 with an advanced cloud-based solution. Combined, the companies and their clients will benefit from Oxford-based Zinc's extensive domain knowledge and Veeva's cloud applications and platforms expertise.

Zinc Ahead CEO James Brown said: “Veeva shares our top value - a clear and steadfast commitment to the customer.

“This acquisition is a great fit and a tremendous win for Zinc Ahead's employees, customers, and the industry. We are bringing together the strongest products and the best people. With Vault PromoMats, our customers will benefit from having a fully integrated solution that works seamlessly within their commercial landscape.”

As vice president and general manager commercial content, Brown will lead Veeva's commercial content management business. The joint team will support both offerings, to ensure a seamless transition from Zinc MAPS to Vault PromoMats over time. Customers who continue to use Zinc MAPS will be supported until at least 2020.

Brown told PMLiVE: “For the immediate term, all Zinc employees will have roles in the new, combined organisation. We will assess any areas of duplication over the next three months and may identify areas of redundancy. We expect those to be minimal and will manage them quickly and respectfully.”

Article by
Tara Craig

16th October 2015

From: Marketing

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