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VIDEO: The effect of mobile health on patient adherence and outcomes

PMLiVE speaks to Geoff McCleary, VP / group director, mobile innovation, Digitas Health at ThinkDigital 2013


As mobile communications continue to take over the world, its impact on healthcare is becoming more and more apparent.

To address this, Digitas Health has undertaken research on the use of mobile health on patient adherence and outcomes, and what this means for pharma.

Geoff McCleary, VP / group director. mobile innovation at Digitas Health presented top-line data at the ThinkDigital 2013 conference in London, and afterwards spoke to PMLiVE.

If video fails to load, you can watch it on YouTube

21st June 2013

From: Marketing, Healthcare

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