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VIDEO: The potential of mHealth for pharma
PMLiVE speaks to Alexandra von Plato, president, global creative officer, Digitas Health at Think Digital 2013
PMLiVE spoke to Alexandra von Plato, president, global creative officer, Digitas Health at Think Digital 2013 - an event hosted by Digitas Health focused on the growing impact of mobile communications on healthcare.
Von Plato discusses what the healthcare industry is already doing in mobile, and how pharma can best make use of this rapidly expanding area.
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