Please login to the form below

Not currently logged in
Email:
Password:

Virgo Health and GolinHarris launch digital initiative

Go Digital Health team comprises healthcare communicators and digital specialists

Virgo Health and GolinHarris have collaborated on a new digital healthcare offering called Go Digital Health.

The launch comes six months after Virgo Health joined the GolinHarris communications network and aims to provide clients with a cross-sector approach to digital healthcare marketing.

The practice has an in-house team of 25, comprising strategists and planners, art directors, designers, html/Flash authors, programmers, videographers, community managers and writers.

“We are no doubt seeing a boom in consumer engagement in digital health but as consumers become more accustomed to digital, they will demand more customisation,” said Emily Brooks, practice lead at Go Digital Health.

“In many ways we are already at the point of health app and information overload – something our survey participants picked up as one of the biggest frustrations with information online – so ensuring cut-through requires a smart approach.”

Among the marketing capabilities the initiative has on offer are: design, video, green-screen filming, mode-of-action, 3D and 2D animation, websites, html, Flash, apps (including mobile), Facebook content plans, community management, corporate social media strategy, search marketing and virtual interactions.

Jon Meggitt, head of innovation at Go Digital Health, said: “For us it's about using technology innovatively to create meaningful connections in health – connecting the right people with the right information, based on deep consumer-centric, health-enriched insights.”

18th January 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Virgo Health

Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills,...

Latest intelligence

Report: Achieving launch excellence in the challenging healthcare markets of today
Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging...
What is blockchain and why should i care - Richard Springham
Four Health - Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time with out the need to...
NHS medicines optimisation milestone
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry...

Infographics