Please login to the form below

Not currently logged in
Email:
Password:

W2O acquires advertising and medical education agency 21GRAMS

Acquisition adds 150 experts to the W2O team

W2O group

Integrated marketing network W2O Group has acquired healthcare advertising and medical education agency 21GRAMS. 

The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions – Arcus Medica, ISO.health and Radius Digital Science.

Jim Weiss“21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap into the human spirit, inspiring the invisible ‘something’ inside, aligns directly with our patient-first ethos and to what we are doing for clients,” said W2O founder and CEO Jim Weiss (pictured left).

The 21GRAMS acquisition will see W2O gain more than 150 advertising and patient/medical education specialists, who have extensive experience in working with healthcare brands across all major therapeutic areas and developmental stages.

The core capabilities New York-headquartered agency include advertising (direct-to-consumer and healthcare provider), patient storytelling, medical education, strategy, analytics and television production.

“W2O has been leading the charge in health’s tech revolution, combining intelligence with the latest technology to provide an unfair advantage for brands and organizations – not at the speed our industry is accustomed to, but in real-time to elevate the overall value and relevance of healthcare marketing and communications in today’s chaotic, digital-first world,” said Robert Blink, founder and CEO of 21GRAMS.

Following the incorporation into W2O Group, the 21GRAMS’ leadership team will remain the same with Robert Blink, president Wendy Levine, president of 21GRAMS Ed Jayson Dupre and chief creative officer Frank Mazzola at the helm.

Article by
Lucy Parsons

20th January 2020

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
McCann Health Medical Communications

We are the medical communications experts within McCann Health. Communicating science to bring meaning and positive change to people’s lives....

Latest intelligence

Menopause-thumbnail.png
Breaking the silence: It’s time to talk about the menopause
Using findings from our latest opinion poll, Vicki Newlove outlines why the hidden landscape of menopause may finally be starting to change....
Committing time to making meaningful connections - top 5 tips
Read the second blog of the series looking at key barriers to effective patient engagement in pharma...
News:
Senior Analytics Specialist joins Research Partnership...