Please login to the form below

Not currently logged in
Email:
Password:

W2O acquires advertising and medical education agency 21GRAMS

Acquisition adds 150 experts to the W2O team

W2O group

Integrated marketing network W2O Group has acquired healthcare advertising and medical education agency 21GRAMS. 

The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions – Arcus Medica, ISO.health and Radius Digital Science.

Jim Weiss“21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap into the human spirit, inspiring the invisible ‘something’ inside, aligns directly with our patient-first ethos and to what we are doing for clients,” said W2O founder and CEO Jim Weiss (pictured left).

The 21GRAMS acquisition will see W2O gain more than 150 advertising and patient/medical education specialists, who have extensive experience in working with healthcare brands across all major therapeutic areas and developmental stages.

The core capabilities New York-headquartered agency include advertising (direct-to-consumer and healthcare provider), patient storytelling, medical education, strategy, analytics and television production.

“W2O has been leading the charge in health’s tech revolution, combining intelligence with the latest technology to provide an unfair advantage for brands and organizations – not at the speed our industry is accustomed to, but in real-time to elevate the overall value and relevance of healthcare marketing and communications in today’s chaotic, digital-first world,” said Robert Blink, founder and CEO of 21GRAMS.

Following the incorporation into W2O Group, the 21GRAMS’ leadership team will remain the same with Robert Blink, president Wendy Levine, president of 21GRAMS Ed Jayson Dupre and chief creative officer Frank Mazzola at the helm.

Article by
Lucy Parsons

20th January 2020

From: Marketing

Share

Tags

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

Latest intelligence

Emre Vural
Sourcing R&D innovation: why pharma companies need to evolve their business models
Recent years have seen a significant shift in drug development to specialty areas...
2020 - a year to remember or forget?
2020 and the Covid pandemic brought immense challenges, and the need for change felt like it happened overnight. What have we learned and what does the future of agency working...
Gilead Headquarters
The search for effective drug treatments for COVID-19
PME talks to Julian Cole, Senior Director, Medical Affairs at Gilead Sciences...

Infographics