Please login to the form below

Not currently logged in

WCRS creates new Bupa campaign

‘Our focus is your health’ says health insurer in its new-multi media campaign

Bupa has launched a new campaign developed by marketing and advertising agency WCRS designed to highlight that Bupa – unlike other insurers – focuses solely on healthcare. 

The insurer, with its 'Our focus is on your health' strapline, hopes to underscore that, as a company without shareholders, everything it does is in the best interests of its customers. 

“As we have no shareholders, we're able to reinvest our profits into better treatments and services, and you don't even need to be a health insurance customer to access our expertise,” said Saj Arshad, marketing and strategy director, Bupa UK. 

Featuring children painting a picture of their ideal healthcare company and their vision of healthcare, the campaign also aims to showcase the wide range of products and services – beyond core health insurance – that Bupa offers. 

In addition, Bupa hopes the campaign will draw attention to services such as its 24/7 GP healthline, specialist cancer support teams, health coaching and hospitals. 

“The children's pictures illustrate Bupa's extensive healthcare services which support customers throughout their lives, and not just when they need us to pay a bill”, said Arshad.

"Many people just don't realise the range of services Bupa offers. What better way to tell that story than with 60 children, 40 pots of paint and 300 crayons,” said WCRS chief executive Matt Edwards. 

The campaign is scheduled to run from September to November 2013 and will appear on TV, in newspapers and magazines, on billboards and online.

24th September 2013

From: Marketing, Healthcare



Featured jobs

Subscribe to our email news alerts


Add my company
Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Latest intelligence

Waking the sleeping giant
The lights are coming on for healthcare delivery in Africa...
How to get rep buy-in for multi-channel
How do you manage a team who may be resistant to change?...
Blog: Digital therapeutics: within our reach?
Digital therapeutics is a hot topic right now. By using digital technology to manage, treat or even prevent chronic conditions, digital therapeutics is promising to revolutionise healthcare. But is this...