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Weber Shandwick acquires US healthcare communications firm

Strikes deal with ReviveHealth in bid to boost its integrated health comms services

Weber Shandwick has acquired US-based integrated healthcare marketing communications firm ReviveHealth for an undisclosed amount.

Nashville-based ReviveHealth specialises in health systems, services and technology, and can lay claim to be the sixth largest healthcare marketing communications agency in the US.

Andy Polansky, chief executive officer of Weber Shandwick, said: "We're extremely pleased to add another best-in-class firm that complements Weber Shandwick's integrated service offerings and that adds specialised expertise our clients are seeking."

ReviveHealth has officers in Minneapolis and Santa Barbara and recently doubled in size followings its 2014 acquisition of Interval, a fellow US healthcare marketing agency.

Brandon Edwards, chief executive officer of ReviveHealth, said the rapidly changing nature of the healthcare industry in recent years - and consequently clients' needs – meant his agency needed to follow suit.

Joining Weber Shandwick would, he said, "accelerate our agency transformation and bring capabilities into the mix that increase our value to clients".

Healthcare has become one of Weber Shandwick's fastest growing practice areas, a development that will be bolstered ReviveHealth own recent growth.

Late last year the agency added six new clients to its healthcare technology roster, which accounts for about 15% of its overall business.

The new additions included its selection as Agency of Record for Arcadia Healthcare Solutions, along with health insurance retention platform Connecture, health software firm Kyruus, digital consumer firm Livongo Health, health innovation community Lucro and emergency and urgent care IT company.

Article by
Rebecca Clifford

19th January 2016

From: Marketing

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