Please login to the form below

Not currently logged in
Email:
Password:

Website launches game

A website has launched a novel online game in the hope of raising the awareness of sexually transmitted diseases.

A website has launched a novel online game in the hope of raising the awareness of sexually transmitted diseases.

The game, called the Sex Championships, pits cartoon characters against each other in a battle to become Sex Champion. Online users enter the so-called 'Cassanova Stadium' and challenge competitors by selecting from a number of positions in order to satisfy their opponents. The user who leaves the most partners smiling is the winner.

Users challenge others either online or via email and the first player to lose their 'self-control' loses the match. Entrants begin the game as a 'Virgin' and work through 12 ranks, ranging from 'Desperate', 'Horny Little Devil' and 'Sexual Superhero', to become the sex champion.

The website, eCondoms, launched the game in reaction to concerns over the continual rise in sexually transmitted infections among young men and women in the UK revealed in the Department of Health's National Strategy for Sexual Health and HIV.

Steve Clark, marketing manager for eCondoms, said that the game aimed to bring a ìfun approachî to learning about sexual health and make people consider changing their ways or avoid beginning bad practices.

He said: ìThe one continually agreed aspect is that the message of safe sex is not getting across. Advertisements are failing, health experts are being ignored by young people and parents find it difficult to approach their kids on the subject.

ìWe thought about this aspect and agreed that utilising the internet, somewhere most teenagers feel confident using and accessing information from, was the perfect way to get the message across.î

The game can be found at www.sexchampionships.com.

2nd September 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Red Health

Red Health was formed in 2007 to bring something fresh to the healthcare PR world. Our approach was simple –...

Latest intelligence

A uniquely English genomic medicine service
The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist...
Blended Intelligence
Data is the most valued commodity of the modern world. For P&P it's all about the application....
The relevance of patient perspectives to value: Patient Involvement in Health Technology Assessment
Exploring the evolution of patient involvement in health technology assessment (HTA), and the role of the patient voice in market access....

Infographics