Please login to the form below

Not currently logged in
Email:
Password:

Website launches game

A website has launched a novel online game in the hope of raising the awareness of sexually transmitted diseases.

A website has launched a novel online game in the hope of raising the awareness of sexually transmitted diseases.

The game, called the Sex Championships, pits cartoon characters against each other in a battle to become Sex Champion. Online users enter the so-called 'Cassanova Stadium' and challenge competitors by selecting from a number of positions in order to satisfy their opponents. The user who leaves the most partners smiling is the winner.

Users challenge others either online or via email and the first player to lose their 'self-control' loses the match. Entrants begin the game as a 'Virgin' and work through 12 ranks, ranging from 'Desperate', 'Horny Little Devil' and 'Sexual Superhero', to become the sex champion.

The website, eCondoms, launched the game in reaction to concerns over the continual rise in sexually transmitted infections among young men and women in the UK revealed in the Department of Health's National Strategy for Sexual Health and HIV.

Steve Clark, marketing manager for eCondoms, said that the game aimed to bring a ìfun approachî to learning about sexual health and make people consider changing their ways or avoid beginning bad practices.

He said: ìThe one continually agreed aspect is that the message of safe sex is not getting across. Advertisements are failing, health experts are being ignored by young people and parents find it difficult to approach their kids on the subject.

ìWe thought about this aspect and agreed that utilising the internet, somewhere most teenagers feel confident using and accessing information from, was the perfect way to get the message across.î

The game can be found at www.sexchampionships.com.

2nd September 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Page & Page

Page & Page is a new kind of marketing communications consultancy. We change beliefs and behaviours to improve health outcomes...

Latest intelligence

Ali Frederic Ben-Amor
Tackling a formidable foe
Ali Frederic Ben-Amor tells how Merck is taking the fight to multiple sclerosis...
Geoff
Cancer care – the power of new technologies
With patient numbers set to soar, how can we make a difference?...
image 1
Redefining communications excellence
How to be heard in today’s multichannel, multistakeholder, multimedia world...

Infographics