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WorldOne signs real-time patient perception partnership

Health data company will collaborate with patient intelligence platform Treato

Healthcare data collection company WorldOne has formed a data partnership with Treato to enhance its new MedLive portal.

Treato, an online patient intelligence platform, will provide WorldOne with real-time patient perception reports and a brand perception tool.

The partnership will allow WorldOne to provide its pharmaceutical and comms agency clients with a “lens into consumer behaviors and the client's competitive position”, the company said.

Peter Kirk, CEO of WorldOne, said: “We built MedLive to be the fastest, most relevant and cost effective market intelligence and insights platform available to healthcare stakeholders.

“Tapping into online patient discussions will provide a more holistic understanding of physician decision making as well as patient attitudes and perceptions.”

WorldOne's MedLive portal enables clients to send surveys and amass data on healthcare professionals (HCPs) within its community network. The collected data can then be used by media agencies and pharma manufacturers to help inform business decisions and shape brand strategies.

Commenting on the partnership, Ido Hadari, president of Treato, said: “We are excited to join forces with WorldOne in its advanced market intelligence offering to the healthcare community; the capabilities offered through MedLive for understanding attitudes among physicians coupled with Treato's patient insights create a powerful and comprehensive viewpoint.

“Patients' actions and opinions are becoming a crucial factor in the healthcare and life science industry, and this partnership strengthens our vision of delivering the voice of the patient to key healthcare stakeholders."

Treato works by using its natural language processing (NLP) algorithms to identify patient-written health experiences across social media sites and distilling the results into meaningful data. So far the technology has tracked over 1.1bn patient posts, covering 24, 000 conditions and medications.

The partners said that by combining their services in this way, clients would be able to consolidate their HCP information with patient perceptions and consumer behaviour reports, including drug use, drug switching and positive and negative experiences.

15th August 2012

From: Marketing, Healthcare

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