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Pharmaceutical Market Europe (PME)
PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.
From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.
PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.
AbbVie: UK patients want better arthritis care
Study from Humira manufacturer concludes that UK doctors need better collaboration with patients
Pay-for-delay deals lead to inflated drug prices says study
Based on analysis of delayed market entry of generic Adderall XR in US
Celgene wins expanded EU approval for cancer drug Revlimid
Approved for use in patients with rare blood disorder
Alexion begins work on new global headquarters
Rare diseases drug company will move to new US site in 2015
Articles
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Think positive: the rise of 'smart drugs'More and more people are turning to nootropics or 'smart drugs' to enhance their cognitive ability. But what do they do, what are the risks and where do the ethical
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Experience me: building engagement through experienceConnected brand experiences can drive social conversation and deeper engagement
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The future of HTA harmonisation in EuropeThe variety and variability of European health technology assessment criteria have created a challenging environment for pharma and a need for much greater harmonisation
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Carving an identity through customer-focused innovationBuilding pharma brands driven by customer-focused innovation will enable companies to differentiate their products in a crowded marketplace
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Deal Watch table for May 2013Table listing all the major pharma mergers, acquisitions and collaborations in the past month
Pharmaceutical Market Europe - June 2013
Astellas’ vice president of marketing, Europe and its chief strategy officer, Europe discuss category leadership, the changing landscape of market access and growth in a time of austerity
Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app
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Former UK health secretary joins Bupa board
Patricia Hewitt will serve private health firm as non-executive director
Achieving an aligned business intelligence capability
International business intelligence solutions underpinned by global or regional enterprise data warehouses are failing with millions of dollars wasted
Google 'aiding and abetting' illegal online pharmacies
US state attorney general takes issue with auto-complete and ad policies
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- Building BRICs: pharma's key emerging markets are becoming giants
- The hunted now hunt: biotechs become buyers
- Kantar Media and Pointlogic unveil comms planning platform
- AbbVie: UK patients want better arthritis care
- Pay-for-delay deals lead to inflated drug prices says study
- Google 'aiding and abetting' illegal online pharmacies
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Latest intelligence
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- Understanding your customers' needs is only half of the multichannel challenge; you must also have the business capability to deliver on your objectives. Find out how training could give your ...
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