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Pharmaceutical Market Europe (PME)

PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.

From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.

PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.

From: Regulatory

FDA OK for Stivarga ends decade-long drought in liver cancer

Bayer symbolBayer's medicine wins US approval to treat hepatocellular carcinoma

From: Regulatory

Cancer Drugs Fund "may have harmed patients"

pharmacy standardResearchers claim most CDF drugs failed to show benefits to patients

From: Sales

Walmsley suggests GSK needs bigger product launches

GSK - logo on buildingSays the firm should have fewer and more focused priorities

From: Sales

Strong Tagrisso soothes AZ as US sales plummet

Sales decline 34% in the US due to low-cost copies of Crestor

Articles

Pharmaceutical Market Europe - April 2017

This month in PME we take a look at employee engagement and the crucial role it plays in attracting and retaining talent, with those companies that get it right reaping the rewards of productive and motivated teams.

Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app

Editor - Dominic Tyer

Have your say...

Ashfield promotes Tom Mitchell to UK head of syndicated services

He first joined the UDG Healthcare division in 2008 as a regional business manager

Tom Mitchell

A balanced multichannel communications process

Uncover the customer experience and reflect it in your strategy

Complete HealthVizion Richard White

Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

Teva asthma social media campaign

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