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Pharmaceutical Market Europe (PME)

PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.

From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.

PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.

From: Regulatory

Novo Nordisk's touch screen insulin pump given green light by EMA

mylife YpsoPump approved for use with pump cartridge NovoRapid PumpCart

From: Marketing

Boehringer Ingelheim launches AI-powered animal health website

The new site uses ‘machine learning’ to tailor content to users’ requirements

From: Healthcare

Connected Healthcare

Digital technologies are bringing healthcare professionals (HC Ps) and their patients ever closer, and the potential benefits of this type of engagement seem to be many.

From: Marketing

inVentiv Health wins Pfizer account

inVentiv Health logoWill be tasked with managing the pharma firm’s global clinical services

Articles

Pharmaceutical Market Europe - June 2016

Diversification, Brexit, rare diseases and the power of brand creativity

Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app

Editor - Dominic Tyer

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Dr Keith Bragman joins Alacrita

He becomes a partner at the firm’s London office

A balanced multichannel communications process

Uncover the customer experience and reflect it in your strategy

Complete HealthVizion Richard White

Online brain training game to be trialled for Parkinson's

MyCognition's AquaSnap Optimize aims to tackle cognitive impairment

MyCognition AquaSnap

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