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Pharmaceutical Market Europe (PME)

PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.

From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.

PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.

From: Regulatory

Pfizer resurrects its OTC bid for Viagra in the UK

Confirms MHRA review of new pharmacist-supplied status has begun

From: Healthcare

Nearly half of HCPs refuse to disclose pharma payments

ABPI London officesIndustry data shows firms spent £363m on working with healthcare professionals

From: Regulatory

Tesaro joins PARP parade with US approval of Zejula

Unlike its rivals Zejula doesn’t require a BRCA mutation in patients before use

From: Regulatory

NICE knocks-back Shire's pancreatic cancer drug Onivyde

National Institute for Health and Care Excellence NICE logoFinal guidance rules it's not a cost-effective use of NHS resources

Articles

Pharmaceutical Market Europe - March 2017

This month in PME we take a look at employee engagement and the crucial role it plays in attracting and retaining talent, with those companies that get it right reaping the rewards of productive and motivated teams.

Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app

Editor - Dominic Tyer

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Dr Thomas Lynch Jnr takes up new role at Bristol-Myers Squibb

Will focus on leading the firm's research and development programme

Dr Thomas Lynch

A balanced multichannel communications process

Uncover the customer experience and reflect it in your strategy

Complete HealthVizion Richard White

EMA establishes big data taskforce

Will explore how research and medicines development can be supported

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