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Pharmaceutical Market Europe (PME)
PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.
From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.
PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.
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Articles
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Entering the era of digital trialsHow technology is transforming the design, conduct and analysis of clinical research
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Key considerations for disease- modifying Parkinson’s disease trials‘Lessons learnt from Alzheimer’s trials could help in Parkinson’s drug development’
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Five things you didn't realise you already know about influencer marketing'When your objective is to build brand loyalty and trust, working with carefully-selected influencers could be the gateway to new audiences'
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Innovation in merger control and the impact on the pharmaceutical sectorIs focusing on pipeline products enough to assess regulatory risks?
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Nudge-nudge, think-thinkChris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes
Pharmaceutical Market Europe - November 2018
We start off looking at the newly released 2018 edition of the Drugs to Watch Report, with 12 blockbusters predicted to launch this year. There is hope that some of these new drugs may help patients who are dealing with several of the most unmanageable diseases.
Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app
Editor - Iona Everson
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Entering the era of digital trials
How technology is transforming the design, conduct and analysis of clinical research
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Latest intelligence
- World Diabetes Day: Interaction and impact of diabetes on mental health
- For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
- Innovation in merger control and the impact on the pharmaceutical sector
- Is focusing on pipeline products enough to assess regulatory risks?...
- Nudge-nudge, think-think
- Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...
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