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Pharmaceutical Market Europe (PME)

PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.

From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.

PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.

From: Sales

Novo Nordisk to cut 1,000 jobs as diabetes competition builds

Novo Nordisk headquartersCites intensifying US market in particular for move to reduce costs

From: Research

Bayer and Merck take high-risk heart failure drug into phase III

Bayer symbolEmbarks on final study of vericiguat despite it not meeting objectives in phase II trial

From: Sales

Boehringer buys into oncolytic viruses via €210m ViraTherapeutics deal

Option to acquire the Austrian biotech after phase I trials remains open to Boehringer

From: Healthcare

China: Smoking prevalence greater in men while women kick habit

China flag thumbNew study also finds the number of cigarettes smoked daily has risen

Articles

Pharmaceutical Market Europe - September 2016

How confident are you in your country’s healthcare system? It’s the central issue for this month’s cover feature, which focuses on a global study of healthcare perceptions and offers up useful insights into how people think and feel when faced with healthcare decisions

Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app

Editor - Dominic Tyer

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Nouscom appoints COO and board members

Dr Marina Udier Blagovic takes on newly-created role while three join board

A balanced multichannel communications process

Uncover the customer experience and reflect it in your strategy

Complete HealthVizion Richard White

Sandoz seeks mobile-enabled health access solutions

Launches global competition inviting submissions via Facebook

Sandoz mHealth mobile health competition Novartis

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