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Pharmaceutical Market Europe (PME)
PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.
From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.
PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.
Novo Nordisk to cut 1,000 jobs as diabetes competition builds
Cites intensifying US market in particular for
move to reduce costs
Bayer and Merck take high-risk heart failure drug into phase III
Embarks on final
study of vericiguat despite it not meeting objectives in phase II trial
Boehringer buys into oncolytic viruses via €210m ViraTherapeutics deal
Option to acquire
the Austrian biotech after phase I trials remains open to Boehringer
China: Smoking prevalence greater in men while women kick habit
New study also finds the number of
cigarettes smoked daily has risen
Articles
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How merging firms can manage culture changeAddressing the potential problems and finding the solutions
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Getting below the surface: regional and local market access -
The global scourge of counterfeit medicinesPharmaceuticals are a prime target for organised crime
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Transformational technologyBig data, the cloud and the value of insights
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Is there an ROI on KOLs?Can you measure return on investment (ROI) from compliant, patient-centred skills training for key opinion leaders?
Pharmaceutical Market Europe - September 2016
How confident are you in your country’s healthcare system? It’s the central issue for this month’s cover feature, which focuses on a global study of healthcare perceptions and offers up useful insights into how people think and feel when faced with healthcare decisions
Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app
Editor - Dominic Tyer
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Nouscom appoints COO and board members
Dr Marina Udier Blagovic takes on newly-created role while three join board
A balanced multichannel communications process
Uncover the customer experience and reflect it in your strategy
Sandoz seeks mobile-enabled health access solutions
Launches global competition inviting submissions via Facebook
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EPG Health Media (Europe) Ltd specialises in digital communications and publishes epgonline.org, the website for healthcare professionals. We strive for...
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