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Pharmaceutical Market Europe (PME)
PME is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.
From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector – PME's got it covered.
PME is a trusted source for decision makers and influencers in pharma and healthcare who, through the practical and accessible content, have the knowledge to tackle whatever comes their way.
Havas Life Medicom and ARK lead at 2021 PM Society Digital Awards
The event took place online through an interactive events platform on 16 September
UK announces COVID boosters for a “bumpy winter” ahead
A single shot of Pfizer’s COVID-19 vaccine will be offered to 30 million people in the UK including those 50 or over and frontline health and social care workers
Orphan status in Europe for lymphoma drug Zynlonta
The ADC Therapeutics antibody-drug conjugate is licensed to treat patients with a common form of non-Hodgkin lymphoma.
AbbVie signs gene therapy deal in eye care
AbbVie and REGENXBIO have teamed up on RGX-314, a potential one-time gene therapy against two leading causes of blindness, wet AMD and diabetic retinopathy.
Articles
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Health For AllBy Claire Knapp and Cath Brassington-Richards
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Taking centre stage: the role of behaviour change initiatives in the management of long-term conditionsBy Christina Jackson and Cat Barnett
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To avoid making mistakes when applying behavioural insights in healthcare, we need to understand why people do what they doBy Fiona Hammond
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Are healthcare brands finally wising up to the power of creative-led communications?By Ishtar Schneider and Esin Cittone
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Patient-centred drug development: how far have we come, and what’s next?By Jo Fearnhead-Wymbs
Pharmaceutical Market Europe - September 2021
Celebrating a return to the live Communiqué Awards, Creating behaviour change through teamwork, Antimicrobial resistance: the silent epidemic
Pharmaceutical Market Europe (PME) magazine is also available on the iPhone/iPad as a free app
Editor - Iona Everson
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David Hunt launches independent agency The Considered
The team includes Professor Shafi Ahmed, Aurora Archer, Jane Kidd and CCO Pete Armstrong
'Nothing about us without us'
Why patient engagement is essential throughout the entire product life cycle
10,000 autistic people to take part in the UK’s largest study of autism
An ambitious new research project, Spectrum 10K, has launched that will recruit 10,000 autistic individuals and their relatives living in the UK
COVID-19 Updates and Daily News
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- Havas Life Medicom and ARK lead at 2021 PM Society Digital Awards
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