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- PMLiVE

Excellence in oncology: Developing an effective biomarker strategy

July 8, 2014 | Biomarker, Free Thinking, oncology 

Oncology is arguably the most exciting area of medicine in which to be working today. Biomarkers and companion diagnostics offer incredibly valuable predictive power, which is of benefit to payers, physicians and patients.

Oncology is arguably the most exciting area of medicine in which to be working today. Biomarkers and companion diagnostics offer incredibly valuable predictive power, which is of benefit to payers, physicians and patients. Payers are able to demonstrate that the treatment they are paying for will be of maximum value. Physicians feel confident that they are offering an effective drug, which is at the cutting-edge of medicine. And patients clearly benefit from a treatment programme that reduces the risk of unnecessary toxicities and offers them better outcomes.

Manufacturers with an innovator drug now in development will usually search for a suitable biomarker to launch alongside the drug. It is critical that manufacturers develop an effective launch/ marketing strategy for their biomarker in order to maximise uptake of their oncology brand.

Download and read the complimentary whitepaper at http://bit.ly/1LhmjYr

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