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- PMLiVE

How integrated insights supported a biologic launch strategy across multiple indications

May 4, 2018 | Biologics, Case study, Launch strategy, dermatology 

Our client is launching a new biologic in dermatology across indications and needed to understand the market, including the patient pool, treatment landscape, potential uptake and pricing opportunity for their new product. They wanted to use the insights to develop the launch strategy across markets and across indications, and also support the negotiation team with training…Read the full case study: https://bit.ly/2JSVwGW

This content was provided by Research Partnership

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- PMLiVE

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