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- PMLiVE

Webinar: The patient journey: Time to look beyond the physician?

March 31, 2015 | Patient journey, webinar 

Treatment initiation is a key focus for many pharma companies as part of their strategy to increase script writing and drive greater revenues.

However a recent study demonstrated that physicians spend as little as 49 seconds in dealing with a new treatment initiation with their patients.

So it is no surprise that more and more pharma marketers are steadily looking beyond the physician in order to improve patient engagement.

Pharma companies are increasingly looking at “beyond the pill” strategies in order to gain greater patient engagement and to differentiate themselves in a crowded market. And so now more than ever, the researcher needs to ensure that they have a full understanding of the patient journey in order to sufficiently support their services strategy.

In this webinar Director Katrina Johnson and Associate Director Kate Hanson explore the ways that patient journey research can aid development of an effective “beyond the pill” strategy, leading to greater patient engagement and improved treatment outcomes. 

Gain answers to your key questions:

  • Learn how to overcome pitfalls associated in marketing to a non-DTC market
  • Identify the opportunities and challenges along the journey that affect patient engagement
  • Gain a deeper understanding of how the patient journey can provide pharma with a point of differentiation in a crowded market

To view this webinar please visit http://bit.ly/1y8lj3Y

This content was provided by Research Partnership

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- PMLiVE

Research Partnership

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