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- PMLiVE

Webinar: How to conduct effective market research in emerging markets

March 31, 2015 | emerging markets, market research 

Pharmaceutical market research is still evolving in many emerging markets and so finding the insights you require can be a challenge.

In this webinar, Associate Directors Paul Reed and Rachel Howard, using examples from a wide range of emerging markets, we will explain the important cultural, methodological and quality considerations and provide you with the core critical success factors to guaranteeing effective primary research in emerging markets.

1. Understand the environment
We will consider how both internal and external variables may influence market selection and sample composition.

2. Select the best execution method
We will explain how research approaches need to be tailored to take account of infrastructural, communication and cultural differences across emerging markets.

3. Ensure quality and compliance
We will explore the importance of building rigorous quality controls into the project 

To view this webinar please visit http://bit.ly/1Iusvea 

This content was provided by Research Partnership

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- PMLiVE

Research Partnership

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