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- PMLiVE

Webinar: Mobile Research in Asia and Emerging Markets

September 18, 2013 | Asia, emerging markets, mobile research 

Current statistics around mobile technology reveal that many physicians in Asia are now using smartphones, tablets and other mobile devices to assist them in their daily practices. In China alone,73% of physicians regularly use mobile devices to make clinical decisions. With use of three client case studies, this webinar looks at the benefits of conducting mobile research amongst physicians and patients in Asia and the emerging markets.

Watch this webinar now to discover the benefits of conducting mobile research in regions where physicians have heavy workloads and are time-poor; understand how the mobile revolution in Asia and the emerging markets is helping us introduce new mobile research methods in healthcare; gain insights into conducting mobile research using key learnings from our own studies – findings generated from capturing prescription decisions in real-time; explore the role of mobile research amongst patients and discuss alternative applications for mobile research including evaluating patient compliance, measuring impact at conference,campaign testing and device assessments.

To view this webinar please visit http://bit.ly/1a4c9I4

This content was provided by Research Partnership

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- PMLiVE

Research Partnership

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