Pharmafile Logo

Webinar: Observational Research

March 27, 2015 |  

Presenting a window on the world of your customer

Healthcare customers are changing. Marketers now need to understand the needs of many stakeholders, from patients and carers, to physicians, nurses and payers, amongst others, as well as the many channels of communication they are exposed to and utilise in both their work and home lives.

At Research Partnership we have been exploring the benefits of using Observational Research approaches, where the interviewer is less visible to the respondent, as a means of digging deeper and getting a more real, less ‘contaminated’ insight into the world of your customers.

In this webinar we will discuss some of the techniques we have been using, from traditional methods drawing on the principles of ethnography, to newer forms of observation using -mobile and digital technologies which allow us to be a distant observer of behaviour.

View this webinar to learn:

– Why observational research? Benefits and applications
– Approaches and techniques using a number of case studies   
– Using mobile research to understand prescribing decisions   
– Getting a truer picture of compliance behaviour   
– Assessing device usability using hand-held video cameras   
– Using ethnographics and accompanied visits to understand emerging markets   
– Simulated Consultations as a means of understanding patient/physicians interaction
– How to effectively apply observational techniques to achieve your objectives

To view this webinar please visit http://bit.ly/1BPDkBy 

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

20 questions: Round 1

As it's our 20th year anniversary, we invited our employees to play 20 questions - this month "What's the biggest challenge you've overcome at Research Partnership?"Watch the video: https://www.researchpartnership.com/news/2017/03/20-questions-round-1/

Brand tracking research

A common challenge for brand tracking is ensuring the research programme stays relevant to the brand’s current environment. In this video Quantitative Research Directors Karen Swords and Vicky McLellan outline...

Pharma China Annual Forum 2017

We are delighted to be presenting a paper at the Pharma China Annual Forum on 14th April 2017 in Shanghai, China.

Healthcare Market Research in the Gulf: 3 lessons I’ve learned

A few key considerations for conducting healthcare market research in the Gulf

Case study: Multiple Sclerosis new medical device research

Our client wanted to find out how best to develop an implantable delivery device technology with add-on services in the Multiple Sclerosis market. We were tasked with finding out whether such a...

Patient Centricity: Turning Rhetoric into Reality

Live webinar: Thursday 30th March 10:00 EDT / 15:00 BST / 16:00 CEST

Making sense of Nutraceuticals in China

Published in eyeforpharma February 2017 by Marc Yates

Research Partnership has been ranked in the Pharma Times Pharma Fast 50

Industry Magazine Pharma Times has partnered with Catalyst Corporate Finance to publish a detailed analysis of the 50 fastest growing private, independently owned pharma companies in the UK and Research...

Women’s health in emerging markets

Why can understanding and improving women’s health in emerging markets be challenging? What strategies can global pharma develop to support women and overcome these challenges? Associate Director Rachel Howard and...

Research Partnership has published a new Living with Lupus (SLE) market report for 2017

SLE is a progressive and debilitating disease which affects 5 million people worldwide.