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- PMLiVE

Webinar: Portfolio tracking for success

December 21, 2017 | Melinda Shorr, Portfolio analysis, Tom Nolte, communication, webinar 

Thursday 18th January 2018
11:00 EST / 16:00 GMT / 17:00 CEST


Portfolio Analysis and Optimization looks at how honing strategy across multiple agents in the same therapeutic category leads to marketing success. As pharmaceutical companies simultaneously develop and in-license multiple products that can cost millions of dollars, portfolio management is about selecting how to allocate resources and marketing efforts across multiple assets. This has significant impact on the bottom line.

Join Research Partnership’s Directors Tom Nolte and Melinda Shorr (based in our Philadelphia office) for the second webinar in a 3 part series designed to provide clarity when maximizing resources within a category-specific portfolio. The first in the series (which is now available as a webcast) looked at communications strategy.

Register now: http://bit.ly/2kVgQ3N 

This content was provided by Research Partnership

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- PMLiVE

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