Pharmafile Logo

Webinar: Uncovering hidden insights into patient compliance

March 31, 2015 | compliance 

Pharma companies are increasingly looking for ways to provide “beyond the pill” services to support patients with the management of their disease. Adherence tools and programs encourage patients to stay compliant with their treatment regimen. But assessing compliance can be difficult with traditional methods giving biased results. Would the use of digital techniques elicit greater insights?

In this webinar Director Richard Head and Associate Director Nunchi Seco, using findings from our Living with Diabetes Study, will address the age-old challenge of understanding poor compliance by introducing an innovative new methodological approach that seeks to reduce sensitisation bias and deliver a more accurate way of measuring and understanding compliance.

Gain answers to your key questions:

  • Discover how mobile methodologies can enhance traditional market research approaches.
  • Identify how routine plays a key role in compliance with medication and lifestyle changes.
  • Learn about the practical benefits of an improved understanding of patient behaviour.

To view this webinar please visit http://bit.ly/1AXTrNJ 

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Webinar: Uncovering hidden insights into patient compliance

Pharma companies are increasingly looking for ways to provide “beyond the pill" services to support patients with the management of their disease. Adherence tools and programs encourage patients to stay compliant with their treatment...

Webinar: The patient journey: Time to look beyond the physician?

Treatment initiation is a key focus for many pharma companies as part of their strategy to increase script writing and drive greater revenues.

Webinar: Ensuring an actionable segmentation

One of the most consistent issues researchers face with segmentation is ensuring that it is actionable.

Webcast: Leveraging the ASEAN opportunities

Exploring the opportunities for pharma in the ASEAN region and factors to consider when conducting healthcare market research.

Webcast: Biosimilars: Friend or Foe to Healthcare?

Understanding the opportunities for biosimilars and the threats to innovator biologics

Webinar: Understanding the patient journey in China

The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers...

Webinar: Capturing “in-the-moment” patient and physician insights

Utilising the benefits of mobile technology

Webinar: Observational Research

Presenting a window on the world of your customer

Webinar: The Brazil Conundrum

Conducting research in one of the world's largest pharma markets

Webinar: Demand calibration: What’s inside the black box?

The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...