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SWITCHED ONcology Patient Experience Focus Group Highlights

On 22nd February we held our patient experience focus group, which brought together patients, doctors and industry advocates to discuss the changing landscape and challenges facing cancer care today. “We are at a time of fundamental change in our understanding around the disease – the way we access it, categorise it and the way we think about it. Has the language kept up? That’s the question that I have.” Vernon Bainton, Chief Medical Officer, Havas Lynx Group


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