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Submitted by: huumun formerly PharmiWeb Solutions

SWITCHED ONcology. Healthcare Professionals Focus Group Highlights. www.switchedoncology.com

On 16th April we met with a group of leading healthcare professionals and technology experts to learn more about how the new wave of cancer treatments are affecting everyday practice and relationships with patients. Through the discussion, the group identified both challenges and opportunities to lead us in to a world where the potential of latest scientific developments are realised for cancer patients. If you’re right there at the forefront pushing too hard, some will see you as a maverick, others will see you as an innovator.” Dr Andy Gaya, BSc, MD, MRCP, MBBS, FRCR Consultant Clinical Oncologist SWITCHED ONcology is the latest thought leadership campaign from the award-winning Havas lynx portfolio. The campaign is designed to combine science, creativity and technology in the delivery of communications that better support healthcare professionals, carers and ultimately patients on their journey with cancer. The campaign provides our partners with deeper insight, smarter ideas and more meaningful innovations, born out of an unprecedented investment into oncology.
Submitted by: HAVAS LYNX

SWITCHED ONcology. Healthcare Professional Experience Focus Group. www.switchedoncology.com

On 16th April we met with a group of leading healthcare professionals and technology experts to learn more about how the new wave of cancer treatments are affecting everyday practice and relationships with patients. Through the discussion, the group identified both challenges and opportunities to lead us in to a world where the potential of latest scientific developments are realised for cancer patients. If you’re right there at the forefront pushing too hard, some will see you as a maverick, others will see you as an innovator.” Dr Andy Gaya, BSc, MD, MRCP, MBBS, FRCR Consultant Clinical Oncologist SWITCHED ONcology is the latest thought leadership campaign from the award-winning Havas Lynx portfolio. The campaign is designed to combine science, creativity and technology in the delivery of communications that better support healthcare professionals, carers and ultimately patients on their journey with cancer. The campaign provides our partners with deeper insight, smarter ideas and more meaningful innovations, born out of an unprecedented investment into oncology.
Submitted by: HAVAS LYNX

Porterhouse Medical is raising awareness for pancreatic cancer, here’s why…

SWITCHED ONcology. Caregivers Focus Group Full Discussion. www.switchedoncology.com

On 8th March 2018, we held our oncology caregivers focus group to discuss the role of a cancer caregiver in today's care continuum, the challenges they face and potential solutions which will ultimately effect patient outcomes. The discussion flowed through various themes including the advocacy role of the caregiver and the importance of signposting and communications for carers to transition them to advocates during their caring journey. We also discussed the inequalities within the care continuum and how they can threaten to extinguish hope. SWITCHED ONcology is the latest thought leadership campaign from the award-winning Havas lynx portfolio. The campaign is designed to combine science, creativity and technology in the delivery of communications that better support healthcare professionals, carers and ultimately patients on their journey with cancer. The campaign provides our partners with deeper insight, smarter ideas and more meaningful innovations, born out of an unprecedented investment into oncology. To find out more, head to www.switchedoncology.com #EndCancer
Submitted by: HAVAS LYNX

SWITCHED ONcology. Caregivers Focus Group Highlights. www.switchedoncology.com

On 8th March 2018, we held our oncology caregivers focus group to discuss the role of a cancer caregiver in today's care continuum, the challenges they face and potential solutions which will ultimately effect patient outcomes. "How do we create the advocates to be there for the people that can't do that for themselves? I genuinely think that it's a life-saving role." Jess Mills, Musician and Caregiver SWITCHED ONcology is the latest thought leadership campaign from the award-winning Havas lynx portfolio. The campaign is designed to combine science, creativity and technology in the delivery of communications that better support healthcare professionals, carers and ultimately patients on their journey with cancer. The campaign provides our partners with deeper insight, smarter ideas and more meaningful innovations, born out of an unprecedented investment into oncology. To find out more, head to www.switchedoncology.com #EndCancer
Submitted by: HAVAS LYNX

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