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Latest white papers and resources on PMHub

Listed below are the latest white papers and thought leadership submitted by suppliers using PMHub to promote their services to our international pharma audience. If you would like to be included within PMHub, please click the ‘Add my Company’ link.

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If you’re not thinking segmentation, you’re not thinking
Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation. Instead, many marketers simply group customers into the brand adoption ladder or different levels of competitor loyalty – with mixed results. I spoke to Craig Galloway, an Associate Director of Marketing at Allergan on what he thinks the challenges are with implementing segmentation. Written by Paul Townley-Jones, Director of Brand & Strategy @ Page & Page Page & Page
Londonvelophobia (fear of cycling in London) – debunked
Say Communications
How Helpful are Simple Health Messages?
Say Communications
Wycombe Homeless Connection and Lucid SPIRIT: a partnership with a difference
Lucid Group Communications Limited