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Latest white papers and resources on PMHub
Listed below are the latest white papers and thought leadership submitted by suppliers using PMHub to promote their services to our international pharma audience. If you would like to be included within PMHub, please click the ‘Add my Company’ link.
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Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff University Centre for Medical Education. His witty explanations of what is actually happening in our heads are now contributing to the way we develop campaigns on behalf of clients like yourselves. Submitted by: Page & Page -
Live webinar: Optimise your digital assets with UX research
Thursday 25th October 2018 11:00 EDT / 16:00 BST / 17:00 CEST Submitted by: Research Partnership -
World Mental Health Day 2018: Employment and Mental Illness
Mednet Group's white paper with a focus on navigating the world of work is available online in aid of World Mental Health Day 2018. Submitted by: Attigo (part of the Mednet Group)
White_paper_Mednet_Group_final.pdf [172.3 KB]
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Who says remote sales can't be personal?
How can pharma companies evolve, and exploit the remote selling opportunities, without losing the personal touch? Submitted by: OUTiCO -
The power of video
Video is not a new marketing channel. Compared to the realms of augmented and virtual reality it’s been around for donkey’s years. And yet video has continued to grow in popularity across the globe more than any other mode of communication. Last year video accounted for 73% of global traffic, with a surprisingly small percentage of that being footage of adorably fluffy kittens/puppies/insert favourite infant animal, or even people ‘accidentally’ injuring themselves in hilarious and evermore imaginative ways. Submitted by: Page & Page -
Insights from the charity sector – from patient engagement to people-driven design
Marianne Guldbrandsen, Strategy Director at Cuttsy+Cuttsy and former Head of Innovation and Strategic Partnerships at Macmillan, discusses how people-driven research leads to truly patient-centred products and services, and what the pharmaceutical industry can learn about this from the charity sector. Submitted by: Cuttsy + Cuttsy -
Apple Watch Series 4: A life-saving tool or just making us more health obsessed?
Apple’s latest Watch boasts lots of new health and fitness features. But are these really beneficial? Or are they just making us more health obsessed? Submitted by: Page & Page -
The dark side of direct-to-consumer genetic tests
Direct-to-consumer testing is an affordable way to better understand your DNA, but is this a leap forward in innovation or another layer clouding an already complex market? From anxious patients to unnecessary surgeries, we reveal the barriers for healthcare professionals and patients, and how to solve these industry challenges. Submitted by: Blue Latitude Health -
Behaviour change: Five things you probably suspected, but weren’t sure about…
Fabrice Allum, managing director of Porterhouse Insights, looks at behaviour change and introduces the Porterhouse BPS. Submitted by: Porterhouse Medical Group -
Congress Effectiveness Management
Maximising the ROI of scientific meetings Submitted by: Porterhouse Medical Group
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Latest content from PMHub
- Cuttsy+Cuttsy launch their latest patient e-book
- On the eve of ‘World Osteoporosis Day’ (worldosteoporosisday.org), Cuttsy+Cuttsy are proud to launch their latest e-book ‘Osteoporosis…in plain English’.
Cuttsy + Cuttsy
- Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
- Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff University Centre for Medical Education. His witty explanations of what is actually happening in our heads are now contributing to the way we develop campaigns on behalf of clients like yourselves.
Page & Page
- Porterhouse Medical rewards superb client service skills
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Porterhouse Medical Group
- 90TEN wins big at PRWeek Awards taking home six accolades including Mid-Sized and Specialist Consultancy of the Year
- Global communications consultancy 90TEN was presented with some of the biggest awards of the night picking up both Mid-Sized and Specialist Consultancy of the Year at the PRWeek Awards 2018. 90TEN Account Director, Amy O’Connor won the prestigious Young PR Professional of the Year award. The consultancy’s campaign Flight HIV101 for Gilead scooped the award for Best Use of Content as well as receiving high commendations in both the Healthcare and Best Influencer Marketing categories.
90TEN Healthcare
