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Latest white papers and resources on PMHub
Listed below are the latest white papers and thought leadership submitted by suppliers using PMHub to promote their services to our international pharma audience. If you would like to be included within PMHub, please click the ‘Add my Company’ link.
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If you’re not thinking segmentation, you’re not thinking
Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation. Instead, many marketers simply group customers into the brand adoption ladder or different levels of competitor loyalty – with mixed results. I spoke to Craig Galloway, an Associate Director of Marketing at Allergan on what he thinks the challenges are with implementing segmentation. Written by Paul Townley-Jones, Director of Brand & Strategy @ Page & Page Submitted by: Page & Page
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Londonvelophobia (fear of cycling in London) – debunked
Submitted by: Say Communications -
How Helpful are Simple Health Messages?
Submitted by: Say Communications -
Omni-empathy
So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are we? Submitted by: Page & Page
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Rare diseases and orphan drugs: Our experience and expertise
Submitted by: Research Partnership -
Conducting research for publication video
Submitted by: Research Partnership -
Conference research case study
How conference research was used to gauge reactions to new clinical data and measure the impact of a company’s presence at a leading industry event Submitted by: Research Partnership -
Portfolio analysis: Using market research to master communications across a therapeutic category
Submitted by: Research Partnership -
EphMRA round up 2018
EU Directors Angela Duffy, Richard Head and Dan coffin attended the EphMRA annual conference in Basel. Submitted by: Research Partnership -
Patients’willingness to pay
Considerations when developing an appropriate pricing strategy in self-pay markets Submitted by: Research Partnership
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Latest content from PMHub
- If you’re not thinking segmentation, you’re not thinking
- Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation. Instead, many marketers simply group customers into the brand adoption ladder or different levels of competitor loyalty – with mixed results.
I spoke to Craig Galloway, an Associate Director of Marketing at Allergan on what he thinks the challenges are with implementing segmentation.
Written by Paul Townley-Jones, Director of Brand & Strategy @ Page & Page
Page & Page
- Londonvelophobia (fear of cycling in London) – debunked
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Say Communications
- How Helpful are Simple Health Messages?
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Say Communications
- Wycombe Homeless Connection and Lucid SPIRIT: a partnership with a difference
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Lucid Group Communications Limited
