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Latest white papers and resources on PMHub
Listed below are the latest white papers and thought leadership submitted by suppliers using PMHub to promote their services to our international pharma audience. If you would like to be included within PMHub, please click the ‘Add my Company’ link.
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Keeping it real
Virtual and augmented realities are helping to shape the future possibilities for healthcare Submitted by: Ashfield -
Creative effectiveness: international work that works
Creative Director Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results. Submitted by: Blue Latitude Health -
An eye-catching product launch for lens manufacturer Rayner
A case study by Create Health Submitted by: Create Health
Rayner_RayOne_Case_Study.pdf [1.4 MB]
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B2B healthcare marketing is in need of a transformation
A white paper by Create Health Submitted by: Create Health
B2B_Healthcare_Marketing.pdf [406.3 KB]
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Pharma Brand Strategy 2.0
A great brand strategy has the potential to capture the full commercial value from a product. Submitted by: An agency called Owen -
In today’s tough competitive landscape, use remote sales to hold your ground
There are lots of reasons why you may have a territory left uncovered or inadequately covered by field representatives alone. Submitted by: Ashfield -
Seven ways that digital has changed pharma marketing
We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely just around the corner, it’s worth remembering how far that we’ve already come – and seeing what’s possible today. Here are just seven ways that digital had already changed life science communication: Submitted by: Anthill Agency
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Key principles for developing brand and portfolio messaging
Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand. Submitted by: Blue Latitude Health -
Immunotherapies in oncology: the future of cancer treatment lies in combinations and partnerships
Anne Legendre reviews the scientific rationale behind immunotherapy combinations and Frances Hendry examines how partnerships, co-marketing and positioning drugs will play key roles in shaping the competitive landscape in oncology. Submitted by: Blue Latitude Health -
Brexit and Pharma: A match made in hell.
My husband and I woke up in the early hours of 24 June 2016 to the astonishing news that the UK had voted to leave the EU. It’s fair to say both of us shuddered and, while our perspectives were different, our concerns with regard to the complexity and uncertainty that would ensue were broadly the same. Submitted by: Synergy Vision
Brexit_and_pharma.pdf [341.1 KB]
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Latest content from PMHub
- Random42 win Silver at Summit Creative Awards for Medical Animation
- Random42 Scientific Communication received a Silver Award at this year's Summit Creative Awards for their work in Medical Animation.
Random42 Scientific Communication
- Keeping it real
- Virtual and augmented realities are helping to shape the future possibilities for healthcare
Ashfield
- Creative effectiveness: international work that works
- Creative Director Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results.
Blue Latitude Health
- Publicis Health UK announces senior promotions across Publicis Life Brands, Publicis Resolute and Real Science
- Leading healthcare network nurtures talent across its advertising, PR and medical education agencies
Publicis Resolute
