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Latest white papers and resources on PMHub

Listed below are the latest white papers and thought leadership submitted by suppliers using PMHub to promote their services to our international pharma audience. If you would like to be included within PMHub, please click the ‘Add my Company’ link.

Digital storytelling means building the story around data

The value of digital storytelling in pharma lies in its ability to convert facts and figures into compelling content for patients and HCPs. Submitted by: COUCH.
Pharma and free medicines: a different perspective

Pfizer have recently announced that they will provide the breast cancer drug, palbociclib, free of charge to patients. Submitted by: Synergy Vision
How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at a premium, look to personalize the experience to deliver more value. Submitted by: Anthill Agency
How can pharma engage with Accountable Care Systems?

Sue Thomas and Paul Midgley, of Wilmington Healthcare, explain how pharma can add value across care pathways Submitted by: Wilmington Healthcare
Issue 3: SPOTLIGHT ON… Content Marketing

For the 3rd edition we’re focussing on one of our favourite topics, and one we are really passionate about – content marketing. Submitted by: COUCH.

Spotlight_On..._Content_Marketing.pdf [1.3 MB]
Executional Excellence - creating work that works

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works. Submitted by: Blue Latitude Health
Why patient information leaflets need improvement

Health literacy must be considered during patient information leaflet development, as it can make a difference and improve patient lives. Submitted by: COUCH.
Our nursing heroes

This May 12 marks 197 years since the birth of nursing pioneer Florence Nightingale. Every year on her birthday, International Nurses Day celebrates the vital work of nurses worldwide. Submitted by: Ashfield
What's next after e-detailing?

You have your e-detailing system in place and are now thinking about multichannel. You want to provide a seamless customer experience across all channels – websites, apps, social media platforms, video, and more. You know that this is ‘what’s next’ but it seems like too big of a step. The good news is that it’s possible to get started with multichannel right now – in a way that builds on what you already have in place. Submitted by: Anthill Agency
Start now: Multichannel detailing e-book

Submitted by: Anthill Agency