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Genetic Digital

http://www.geneticdigital.co.uk/ & http://www.geneticapps.co.uk 

With 10+ years of digital healthcare experience, we combine a talent for designing intuitive user experiences with a thorough knowledge of your key audiences and medical compliance.

We’ve developed mobile apps that interface with hardware & medical devices; taken apps through CE Marking and built web based ordering platforms and online patient management websites.

As a team, we bring strategic, technical, design and marketing expertise coupled with hands-on knowledge of the various compliance procedures to ensure that your digital and app investment delivers tangible healthcare outcomes.   We also run Genetic Apps which is our dedicated health and medical app development division. www.GeneticApps.co.uk

Areas of Expertise

As a digital design and development agency Genetic Digital will develop and implement an effective digital strategy that will help you to achieve your business and marketing goals. Here's a useful checklist of the services we offer both as stand-alone projects and as part of wider on-going digital optimisation campaign.
  • Digital Audits & Strategy
  • Website Design & Development
  • Mobile App Development
  • mHealth Strategy
  • Med Tech Integration
  • App Explainer Videos
  • Website Tracking

Clients

We've developed digital & mobile solutions for: 

- Walgreens Boots Alliance 
- Smiths Medical 
- Fertility Focus 
- Rosemont Pharmaceuticals 
- Martindale Pharma 
- Britannia Pharmaceuticals 
- Bloodwise 
- University of East Anglia (School of Pharmacy) 
- InHealth Group 
- University Hospital Southampton NHS Foundation Trust
- Grampian NHS Foundation Trust
- Oxleas NHS Foundation Trust

Team

 

Press Releases

What we learnt from taking a mobile app through MHRA compliance
Read about how we launched an app that conforms to the EU Medical Device Directive for a client who are now registered as a Class 1 device manufacturer.
Genetic Digital Interviewed by BBC News about the EU Green Paper on Mobile Health
Jeremy Howell from BBC News visited the Genetic Digital office to interview Operations Director – Russell Hughes about the EU Green Paper on mobile health (mHealth) that was published today (Thursday, 10th April).
Free mHealth & Mobile Apps Workshop
Following on from Genetic Digital’s highly success digital workshop and “Digital DNA Test” – its specialist mobile app development division, Genetic Apps is running a free mHealth strategy workshop designed to help pharma and healthcare providers understand how they can capitalise on the market opportunities being offered by the growth in mHealth & mobile apps.
Genetic Digital Launches Dedicated Apps Division
Genetic Digital, a specialist healthcare and pharma digital marketing agency has launched a dedicated health and medical app development division called ‘Genetic Apps’.

White Papers and Resources

How mobile health is improving health & social care
White paper exploring how mobile health technology and apps can help to improve healthcare outcomes
"Do I need an app?" for my pharma business
Health and wellbeing applications are estimated to make up approximately 40% of new smartphone apps currently being developed. But does that mean that your organisation should develop an app? We’ve pulled together a handy PDF presentation to help pharma and healthcare companies better understand if they need an app, and if so, what type of app and how to best promote it.
Healthcare & Medical App Developers Guide
This is a free white paper published by GENETIC DIGITAL. It is aimed at helping app developers, healthcare and pharma marketers and CEOs/CIOs learn more about the healthcare and medical app development process and how health and medical apps are being adopted by healthcare professionals and patients.
Social Media for Healthcare & Pharma Brands
Social media is more than just Facebook, however Facebook is the most popular social network in the UK with a 52% share of all visits to social media sites. 1 in every 6 Internet page views in the UK is a Facebook page so it easy to understand why everyone naturally thinks of Facebook when marketers talk about social media. According to Experian Hitwise, social media accounts for 23% of all UK Internet visits. However, social networks are incredibly diverse and certainly more than just Facebook and Twitter. Experian Hitwise monitors UK traffic to over 9,000 social networks and forums, catering to every conceivable interest and demographic. Social media is becoming an integral part of online business. Forecasts estimate that $7.72 billion will be spent advertising through social networks in 2012, a 80% increase from 2011. Back in May 2010 social networking sites overtook search engines like Google and Bing as the primary category for UK Internet visits, and no other collective of websites can compare to the rate of growth that is being experienced in the social networking area. Social media is not a fad, it is not a passing online trend and, whether we like it or not, social media is not going to go away. Healthcare and Pharma companies like all other different industry sector companies need to accept this fact and embrace social media if they are to succeed in the online sphere.
Pharma & Healthcare SEO and Search Engine Marketing
“We Google health related keywords” In the UK approximately 15% of individuals will “often” use the Internet to search for advice about health, medicines, or medical conditions. Approximately 60% will “sometimes” use the Internet and 25% will “never” use the Internet as a source for information. (Source: Bupa Health Pulse, 2010). The survey also indicated that graduates and those in highest income bracket are more likely to regularly use the Internet to search for health information. Search engines are the most visited sites on the Web. Most searches for health related information will take place via the major search engines, Google, Bing or Yahoo. Searches for specific diseases or medical problems, medical procedures and exercise/fitness related information are the most popular areas being researched online. Google is by far the most widely used search engine with 83% of searchers in the UK using Google and only 4% using Bing and a mere 2.5% using Yahoo. Google clearly dominates the search market and should therefore be the search engine you focus on for your search campaigns. In fact out of all the websites in the UK, Google is the most visited site. Facebook is second and the top non search/social media oriented site is the BBC ranked at number 8.

Latest Tweets

Company Details

Genetic Digital

+44 (0)1494 858054

Contact Website

Address:
Basepoint Business Centre
Lincoln Road
High Wycombe
Buckinghamshire
HP12 3RL
United Kingdom

Latest content on this profile

How mobile health is improving health & social care
White paper exploring how mobile health technology and apps can help to improve healthcare outcomes
Genetic Digital
What we learnt from taking a mobile app through MHRA compliance
Read about how we launched an app that conforms to the EU Medical Device Directive for a client who are now registered as a Class 1 device manufacturer.
Genetic Digital
Genetic Digital Interviewed by BBC News about the EU Green Paper on Mobile Health
Jeremy Howell from BBC News visited the Genetic Digital office to interview Operations Director – Russell Hughes about the EU Green Paper on mobile health (mHealth) that was published today (Thursday, 10th April).
Genetic Digital
Free mHealth & Mobile Apps Workshop
Following on from Genetic Digital’s highly success digital workshop and “Digital DNA Test” – its specialist mobile app development division, Genetic Apps is running a free mHealth strategy workshop designed to help pharma and healthcare providers understand how they can capitalise on the market opportunities being offered by the growth in mHealth & mobile apps.
Genetic Digital
Genetic Digital Launches Dedicated Apps Division
Genetic Digital, a specialist healthcare and pharma digital marketing agency has launched a dedicated health and medical app development division called ‘Genetic Apps’.
Genetic Digital
"Do I need an app?" for my pharma business
Health and wellbeing applications are estimated to make up approximately 40% of new smartphone apps currently being developed. But does that mean that your organisation should develop an app? We’ve pulled together a handy PDF presentation to help pharma and healthcare companies better understand if they need an app, and if so, what type of app and how to best promote it.
Genetic Digital