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Pharma & Healthcare SEO and Search Engine Marketing

“We Google health related keywords” In the UK approximately 15% of individuals will “often” use the Internet to search for advice about health, medicines, or medical conditions. Approximately 60% will “sometimes” use the Internet and 25% will “never” use the Internet as a source for information. (Source: Bupa Health Pulse, 2010). The survey also indicated that graduates and those in highest income bracket are more likely to regularly use the Internet to search for health information. Search engines are the most visited sites on the Web. Most searches for health related information will take place via the major search engines, Google, Bing or Yahoo. Searches for specific diseases or medical problems, medical procedures and exercise/fitness related information are the most popular areas being researched online. Google is by far the most widely used search engine with 83% of searchers in the UK using Google and only 4% using Bing and a mere 2.5% using Yahoo. Google clearly dominates the search market and should therefore be the search engine you focus on for your search campaigns. In fact out of all the websites in the UK, Google is the most visited site. Facebook is second and the top non search/social media oriented site is the BBC ranked at number 8.

A free guide from Genetic Digital on search engine marketing for healthcare and pharma brands

The search engine is now probably the most widely used research tool used by patients and healthcare professionals alike when looking for new products and services. Around 80% of people will start their online session at a search engine. Therefore, search engine marketing offers many benefits for businesses looking for a highly targeted and measurable form of marketing to promote their products and services. This paper aims to help CEOs, Directors, Marketing & Product Managers within Pharma and Healthcare companies understand all the different elements and business benefits of ‘Search Engine Marketing’ including search engine optimisation (SEO), pay per click (PPC) and how they can be applied to their organisation to reach and interact with their target audiences.

Visit to download the full version

A Guide to Search Engine Marketing


  Guide to Search Engine Marketing
PDF File: 457.6 KB

23rd January 2013


  Guide to Search Engine Marketing
PDF File: 457.6 KB



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Genetic Digital

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Basepoint Business Centre
Lincoln Road
High Wycombe
HP12 3RL
United Kingdom

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