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Beyond the pill: How to improve the customer experience in pharma

PharmiWeb Solutions finds that many of its pharma clients are looking to create a service layer to augment their core business, going ‘Beyond the Pill’.

Here we’re pleased to share a publication from Bain and Co. Inc. highlighting how this kind of approach can improve the experience of pharma customers.

Alongside this report, in a video, Bain & Company’s David Michels gives his insight into how tracking and responding to customer feedback can help pharma companies build a customer-centric culture and help create superior experiences for customers.

31st March 2015