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Harnessing Social Media Listening for the Pharmaceutical Industry

Changing patient expectations represent a shifting landscape, together with the increasing influence of social media, plus heightened government regulatory activity and a growing trend of alliances and acquisitions.

Pharmaceutical companies need to respond dynamically to this evolution by implementing new business models. Next generation business models must address a number of key factors to position themselves for long-term success, one of which is to listen and ultimately engage in meaningful dialogue with consumers and stakeholders.

The benefits to be gained from social media listening far outweigh any concerns for the pharma sector, and in this whitepaper created with our friends over at Brandwatch, we seek to explore;

  • Key challenges facing pharmaceutical companies in their forays into social listening such as AE reporting and ROI measurement
  • Benefits of social listening illustrated with reference to a number of case studies drawn from a selection of therapy areas
  • Recommendations around how to get started and the role Brandwatch and PharmiWeb Solutions can take to help you achieve business success
Download the white paper 

How can you derive actionable insights from your listening activity? PharmiWeb Solutions have partnered with Brandwatch to provide a highly specialized solution tailored to the life sciences sector.
Contact us to find out more.

11th May 2015