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Creating effective digital sales aids for pharma and the nutraceutical industry – Souvenaid case study

A new and innovative drink for the dietary management of early Alzheimer’s disease
Nutricia Medical specialises in the delivery of advanced medical nutrition for the very young, the old and the sick. As well as being the largest specialist nutrition company in Europe, Nutricia is the market leader in this area.Souvenaid® is a new and innovative drink for the dietary management of early Alzheimer’s disease. It provides a unique combination of key nutrients at levels otherwise difficult to achieve with a regular diet. The relationship with Nutricia began with PharmiWeb Solutions in May 2012 – this started with a digital selling aid for Fortisip Compact Protein, a meal supplement drink.Following the successful launch of this, PharmiWeb Solutions then went onto to work with several other brands of which Souvenaid® was one.

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  Souvenaid Case Study
PDF File: 1.8 MB

21st November 2013

Downloads

  Souvenaid Case Study
PDF File: 1.8 MB

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