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Digital Marketing : The Road to 2020 - Devices, platforms and software in pharma

From ‘shiny new toy’ to business tool: the digital devices and technologies set to make the most impact
Executive summary

Digital technologies have reached a level of maturity that makes them not just a viable means for pharmaceutical companies to reach and engage customers, but a vital one. Devices, platforms and software are now powerful and reliable enough to underpin customer- and patient-focused selling. As more customers default to digital interactions, it is crucial that companies use great technology to drive strong relationships between digital experiences and their existing products and services.

In this white paper we look at the five things pharma needs to focus on to turn technology into a true strategic business enabler:

Alignment with strategic business objectives

2. Balancing creativity with usability

3. Understanding user needs

4. Integrating technologies with the core business to enable CLM

Centralisation – create a coherent digital experience


  PharmiWeb Solutions White Paper 2
PDF File: 1.8 MB

26th June 2013


  PharmiWeb Solutions White Paper 2
PDF File: 1.8 MB