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Digital Marketing : The Road to 2020 - How to get successful digital marketing in pharma

Five tips for successful digital marketing in pharma: the role of internal sponsorship, systems and processes
Executive summary 

Underpinning every successful digital marketing strategy are skillfully managed systems, processes and relationships that hold everything together and without which your digital strategy simply will not achieve the results you require.

Key to managing systems, processes and relationships are the following:

  1. Win high level support and getting experts on your side
  2. Empower reps: Give the appropriate content and accountability
  3. Capture insights and demonstrate value
  4. Plan for the right technologies, techniques and pace
  5. Make it business as usual

Downloads

  PharmiWeb Solutions White Paper 3
PDF File: 2.0 MB

26th June 2013

Downloads

  PharmiWeb Solutions White Paper 3
PDF File: 2.0 MB

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