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Digital Marketing : The Road to 2020 - How to develop effective and measurable digital strategies that achieve competitive advantage and ROI

What does the road to 2020 look like for Pharma with digital?
Executive Summary

Being poised for durable success in pharma, will come down to certain key behaviours and the ability to identify opportunities early in the sector environment. In this white paper we look at key environmental features to consider, including how to ensure that technology is applied within the correct guidelines. We will also address the behaviours that will help drive success, such as the collaboration required with competitors and key stakeholders such as the NHS.

In this white paper:
  1. The role of digital in new pharma sales and marketing models
  2. Compliance will bring opportunities and challenges
  3. Collaboration: with competitors and key stakeholders
  4. Agility is often more important than being first
  5. The importance of ‘listening’ before engaging
This is the last in our series of white papers looking at how to develop effective and measurable digital strategies that achieve competitive advantage and ROI. We asked five industry experts for their views on the biggest trends in digital, the challenges and opportunities they foresee and their predictions on how the digital landscape will evolve.

Downloads

  PharmiWeb Solutions White Paper 4
PDF File: 1.8 MB

26th June 2013

Downloads

  PharmiWeb Solutions White Paper 4
PDF File: 1.8 MB

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