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COUCH Health

Our mission to improve everyone’s lives is bold. But to really make a difference, have impact and create change, we have to be.

By guiding organisations in making everything they do in clinical studies more human – more accessible, insightful, empathetic and easier to understand – we put them on the right path to improving people’s lives.

Our existence is born out of a very personal experience. In 2002, one of our founders lost their father to prostate cancer. Had his doctor been sufficiently educated on the signs to look for, he might still be here today. Had their father understood his own symptoms, he might still be here today. Had his father’s healthcare team been aware of potential life-saving clinical trials, he might still be here today.

And so we are motivated by the profound understanding that, collectively, we need to do better.

We start and end with the people who will use the communications we develop. Our purpose is to better educate people about anything that can save or improve lives. So we speak to them directly and plainly. We help them understand and act so that they can live happier and healthier lives.

We specialise in connecting with people; be that patients, study sites, investigators, healthcare professionals or communities… and our results speak for themselves. So if you’re looking for better, let’s talk.

Each person who has joined COUCH Health is driven by a genuine desire to help improve lives. And we each hold ourselves accountable in our mission, because it’s our responsibility to constantly question what we and others deliver.

We ask how can we be better? How can we do more to pioneer the change that’s so desperately needed? By asking these questions we’re able to be more creative and forward-thinking in the solutions we present to you.

Areas of Expertise

Making health human means that everything we do puts people first.

Pharmaceutical, biotech and life science companies turn to us to help them build strong connections with, and improve outcomes for, the people who matter most: patients.

We do this by improving the recruitment and retention of patients to clinical studies with creative solutions that build better experiences and outcomes for clinical study participants.

We specialise in bringing the human touch to healthcare by:

  1. Creating patient engagement materials that are actually read and understood.
  2. Generating deep insights that build patient-centric clinical study materials.
  3. Developing compelling creative advertising and marketing that improves clinical study recruitment and retention.

Patient recruitment and retention planning

We take the ‘error’ out of human error – so you’re left with smart, insightful, human-focused planning. From patient recruitment and retention strategies to patient engagement campaigns, we’re experts in knowing where and how to engage with real people, on a real level.

Some clinical study patient recruitment and retention planning services we offer:

  • Market research
  • Social listening
  • Patient experience mapping
  • Global recruitment planning
  • Global retention planning
  • Recruitment feasibility

Study and site support

Good design speaks to the whole body. It’s emotional, impactful and engaging. It can tell a story in a glance, transform complicated information into clear and concise content, and persuade people on an emotional level. With our understanding of design, and the complexities of patient recruitment, we can provide expertise that will increase the awareness of your study.​

Some study and site services we offer:

  • Clinical study name and logo creation
  • Study material writing and design
  • Cultural adaptation of study materials
  • Study websites
  • Print and artwork management
  • Investigator & site staff training and meetings

Patient recruitment advertising campaigns

Integral to our mission to improve everyone’s lives, we guide the creation of content that real people can find, understand and use to make informed decisions. That can motivate action, inspire change and give people the confidence that healthcare exists to improve their lives.

Some patient recruitment and site services we offer:

  • Online screening
  • Digital marketing
  • Informed consent videos
  • TV ads
  • Radio ads
  • Print advertising

Patient advocacy, and diversity & inclusion

Developing relationships with patient advocacy groups is vital to the success of any clinical study. If your study needs to reach an established patient group, or a minority population, then you’ve got to engage community leaders, patient advocates, and key opinion leaders throughout the development process. By developing these relationships with your target population your study will be welcomed and trusted. And we’re here to help get you there.

Some of the patient advocacy and diversity & inclusion services we offer:

  • Patient advisory boards
  • Patient focus groups
  • Diversity & inclusion consultation
  • Advocacy group support
  • Patient reminder tools
  • Patient exit interviews

Participant retention strategies and collateral

Many of our team are from a behavioural health background which means we like to think we understand people better than most. Add this to our people-focussed approach, and we’re able to create motivational strategies to ensure participants remain in your study.

This can involve:

  • Newsletters
  • Recognition items
  • Digital support tools
  • Patient portals
  • Patient experience surveys
  • Site engagement support

Want to add a human touch to your next project? Let's talk

Clients

  • Shire/Takeda
  • Pfizer
  • Amgen
  • Regeneron

Team

Ash Rishi
Founder and CEO
ash@COUCHhealth.co
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Katie Rishi
Founder and CEO
katie@COUCHhealth.co
View LinkedIn profile
Abi Davison
Head of Copy
abi@COUCHhealth.co
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Chris Dutton
Graphic Designer
chris@COUCHhealth.co
View LinkedIn profile
Dave the Dog
Office Manager
Helena Taylor
Social Media Manager
helena@COUCHhealth.co
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Louise Kelly
Medical Copywriter
louise@COUCHhealth.co
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Natasha Welford
Account Manager
natash@COUCHhealth.co
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Sarah Pritchard
Senior Designer
sarah@COUCHhealth.co
View LinkedIn profile
Sonya Clibbens
Art Director
sonya@COUCHhealth.co
View LinkedIn profile
 

Press Releases

Outsourcing in Clinical Trials 2020 Virtual Conference

We recently had the pleasure of sponsoring and attending the Outsourcing in Clinical Trials (OCT) virtual conference. Although we would have loved to have met everyone in person, it was great to listen to those who share our passions and values and chat with everyone throughout the day. Read on for a low down of the talks that resonated with the team at COUCH Health the most.

COUCH Health demands the clinical research industry improves participant diversity

As advocates of diverse and inclusive clinical trials, patient engagement agency COUCH Health is calling on the industry take action to make clinical research more inclusive and representative of all populations. Demand Diversity has launched with the aim to raise awareness of the lack of diversity in clinical research, and make change happen.

Patient perspectives: Can anyone else hear that ringing?

Like many of us these days, I’d describe my life as loud, hectic and a bit of a blur. Don’t get me wrong, it’s fun, but fast paced. I don’t often have time to really relax or just do nothing - to not be distracted by the TV or my phone. So when I do, I should be treasuring those moments of peace and quiet. But I don’t. In fact, I actively avoid them. Not because I don’t long to unwind and enjoy the peace of mind silence can bring. But because my “silence” is filled with a loud, irritating ringing thanks to my trusty tinnitus which has been with me for the last 15 years.

#1mLives: Make a pledge to improve your life

Just as important as improving others’ lives, is improving our own. With the support of all involved in #1mLives there’s never been a better time to do something good for you.

#1mLives: How we’ve improved the lives of 15,784 people so far...

Today, we’re celebrating! Six months on, we can proudly say that we’ve improved the lives of 15,784 people. Here’s a quick tour of what we’ve been up to so far…

#1mLives: Work From Home Survey

Can you spare a couple of minutes to complete our working from home survey?

COUCH Health launch a survey to give clinical research professionals a voice during COVID-19

Everyone’s experience of COVID-19 is going to be different, everyone’s personal insight can help improve understanding, and everyone deserves to have their voice heard. At COUCH Health, we want to help give people a voice and improve understanding of the impact COVID-19 is having on our industry, first-hand.

COUCH Health supports MS Trust raise awareness with a new campaign that puts everyday life into perspective

Manchester-based patient engagement agency, COUCH Health, in partnership with The Bank of Creativity, has created a new campaign for the Multiple Sclerosis Trust. While many have heard of the condition, awareness of its symptoms and what it means for those living with it, is low. The aim of the new campaign is to raise awareness and uncover the truths about MS.

Patients as Partners Europe 2020 conference report

Patient engagement: Actions speak louder than words

COUCH Health celebrates a trio of new hires including a Global Director

Patient engagement agency, COUCH Health, is building on a year of incredible growth in 2019 in which the company hired six new members of the team across account management and creative disciplines.

COUCH Health, embarks on a 3-year long mission to improve 1 million lives

COUCH Health, the patient engagement agency, launches their new campaign #1mLives in a bid to put the company’s ethos into practice and stay true to their reason for existing.

White Papers and Resources

Patients are ready for virtual clinical trials, are you?

Traditional clinical trial designs simply can’t withstand the impact of COVID-19. While before the pandemic, some in clinical research were beginning to adopt virtual components, the move towards designing hybrid decentralised trials was slow. But when it became clear that existing and upcoming clinical trials wouldn’t be able to run as planned, biotech and pharma companies have been scrambling to work out how they can take their trial out of the clinic and into a virtual setting.

WHITE PAPER 06: Uncover the true potential of clinical study websites

With 8/10 prospective patients beginning their journey to care online, 43% of patients searching the internet to for clinical study information, and 70,000 health related Google searches made each day, information on your clinical study needs to be online and easy to access.

CHECKLIST 03: Create patient materials that recruit and retain to your clinical trials

From content strategy to copy, design to imagery, our checklist guides you through key considerations to create powerful patient engagement strategies and materials.

Understanding religious and cultural barriers to clinical trial participation

In this blog post we discuss how you can understand cultural barriers to clinical trial participation.

Why we need to improve diverse representation in clinical trials

Diversity in clinical trials: The powerful need to improve it!  “One size fits all” is rapidly becoming an outdated concept in modern-day life, and medical research is no exception. Without diversity in clinical trials, any major discoveries are only valid for the sample of the population used.

INFOGRAPHIC 02: The Importance of clinical study websites

Here’s a infographic of why clinical study websites are important to patient recruitment and retention strategies…

WHITE PAPER 05: Improving the effectiveness of clinical trial recruitment materials
With exclusive research conducted by COUCH Health, gain insight into clinical trial recruitment materials best practice.
DEMAND DIVERSITY REPORT 01: Exploring attitudes towards clinical research among people from different ethnic groups in the UK

This report reveals insights from the people themselves, and discusses the starting points for overcoming current challenges.

5 creative tactics for your patient recruitment strategies

For effective clinical trial recruitment strategies, understanding the challenges related to recruitment and retention of clinical trial participants is one thing, but it’s important to find innovative solutions to the problem.

CHECKLIST 02: How to make deeper connections with research study participants

The truth is, the better you understand research study participants and the better you get to know them, the better chance you have of recruiting and retaining the right people for your clinical trial. But it’s not all about you… Going beyond to understand patients means you can create a more personalised and meaningful experience for them, too.

How to measure and maximise your patient recruitment spend ROI

Creating clinical trial advertising to recruit participants is an expensive process. But it’s also vital to keeping your studies filled so you can pursue important clinical research. And so, to ensure this cycle continues, you need to be able to prove that you’re getting the most out of your advertising spend, ready for when you need it next time.

INFOGRAPHIC 01: Patient Engagement in Clinical Trials

Patient engagement is widely discussed in the clinical research landscape, but how much of what’s being said is just lip service?   ​

How to develop creative patient retention strategies for your clinical trials

It’s one thing to get people into your clinical trials but keeping them there is not only more of a challenge, it’s also vital to the success of the trial and your return on investment. It’s an old maxim in business that it costs five times more to get a new client than to retain a current one, so it’s surprising that in spite of this fact, statistics show only 18% of sponsors actually try to develop retention strategies.

WHITE PAPER 04: Making your clinical trials patient-centric to ensure success

Are the right people designing your clinical trial?

Can patient insights improve clinical trial recruitment strategies?

Clinical trials are a reliable method of testing new treatments before making them available to the general public. To generate the data needed to determine whether the drugs are safe and effective, it’s necessary to conduct double-blind studies with one or more groups of participants. Clinical recruitment strategies are challenging, however, taking the right approach can equip you for success.

CHECKLIST 01: Patient journey mapping for clinical trial experiences

Plan ahead to support every step of clinical trial journey.

The importance of creativity in patient recruitment campaigns

Design in advertising is about more than simply the logos, images, page layouts and fonts that comprise a brand’s aesthetic; it is the main artery connecting your company to your brand and ultimately to your customer. In the world of clinical trials, the level of care with which a trial is developed should be reflected in the clinical trial marketing advertising and recruitment process.

Social listening report: Is COVID-19 impacting clinical trial recruitment?

The short answer, perhaps obviously, is yes.

The fight against COVID-19 needs to have diversity at the heart of its strategy

There are too many conditions and diseases that have treatments and medicines developed without true testing on the minority populations they affect most. So for too many people, they simply don’t work. If we’re going to stand by the mantra that “we’re all in this together” shouldn’t we be putting it into action in every way we can?

Using behavioural psychology to improve patient recruitment

Patient recruitment for a clinical trials is a challenging process filled with the potential to alienate participants. By taking a psychological approach you may get better results.

WHITE PAPER 03: From recruitment barrier to participant enabler: Rethinking informed consent

Why a strong informed consent strategy can increase clinical trial success

What challenges still face clinical trial recruitment and retention?

Discover the reasons for the current clinical trial recruitment challenges facing pharma and the life sciences industry, and how the search for solutions to the problem continues

We need to wrap our heads around this!

There is no shortage of information developed in healthcare communications that’s intended to help health seekers understand their treatment and medication options. Unfortunately, health literacy statistics among patient groups strongly indicate these materials often miss the mark.

Will COVID-19 necessitate a change in thinking around clinical trials?

The global outbreak of coronavirus (COVID-19) and current misinformation infiltrating our consciousness on social media has been a challenge to get our heads around, but it’s undeniable that there’s a public health risk currently proposed by the pandemic. With Italy in lockdown and other countries possibly following suit, will this outbreak impact ongoing clinical studies and those currently enrolling patients?

WHITE PAPER 02: Recruiting diverse populations in clinical trials

How to ensure your patient recruitment strategy & materials don't discriminate.

WHITE PAPER 01: The increasing importance of clinical trial marketing advertising in patient recruitment

Learn why advertising is more important than ever in clinical studies

Using human insights to push healthcare communications forward

This blog highlights the value of human perspectives, showing how insights can propel healthcare communications forward to ultimately improve lives

The role of gratitude in clinical trials

In this blog, we discuss the meaning of gratitude, while asking what does it mean to say thank you to your clinical trial participants?

Videos and Podcasts

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Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Address:
Suite 2.10, Jactin House
24 Hood Street
Manchester
M4 6WX
United Kingdom

Latest content on this profile

Patients are ready for virtual clinical trials, are you?
Traditional clinical trial designs simply can’t withstand the impact of COVID-19. While before the pandemic, some in clinical research were beginning to adopt virtual components, the move towards designing hybrid decentralised trials was slow. But when it became clear that existing and upcoming clinical trials wouldn’t be able to run as planned, biotech and pharma companies have been scrambling to work out how they can take their trial out of the clinic and into a virtual setting.
COUCH Health
Outsourcing in Clinical Trials 2020 Virtual Conference
We recently had the pleasure of sponsoring and attending the Outsourcing in Clinical Trials (OCT) virtual conference. Although we would have loved to have met everyone in person, it was great to listen to those who share our passions and values and chat with everyone throughout the day. Read on for a low down of the talks that resonated with the team at COUCH Health the most.
COUCH Health
We are COUCH Health
Making health human means that everything we do puts people first. __Pharmaceutical, biotech and life science companies turn to us to help them build strong connections with, and improve outcomes for, the people who matter most: patients.We do this by improving patient insights, patient recruitment and patient retention for clinical trials with creative solutions that build better experiences and outcomes for patients. __We specialise in bringing the human touch to clinical trials by:1. Generating deep insights that build patient-centric clinical trial materials. 2. Creating patient engagement materials that are actually read and understood that will lead to improved patient recruitment and patient retention. 3. Developing compelling creative advertising and marketing that improves clinical trial patient recruitment and retention. __Here a snapshot of our services:Patient recruitment and retention planning Study and site support Patient recruitment advertising campaigns Patient advocacy, and diversity & inclusion Patient retention platforms __Please feel free to visit our website for further information couchhealth.co
COUCH Health
WHITE PAPER 06: Uncover the true potential of clinical study websites
With 8/10 prospective patients beginning their journey to care online, 43% of patients searching the internet to for clinical study information, and 70,000 health related Google searches made each day, information on your clinical study needs to be online and easy to access.
COUCH Health
CHECKLIST 03: Create patient materials that recruit and retain to your clinical trials
From content strategy to copy, design to imagery, our checklist guides you through key considerations to create powerful patient engagement strategies and materials.
COUCH Health
Understanding religious and cultural barriers to clinical trial participation
In this blog post we discuss how you can understand cultural barriers to clinical trial participation.
COUCH Health