Please login to the form below
INFOSHEET 04: Create websites that recruit and retain patients, and engage and inform HCPs
We can guide you strategically and creatively to develop clinical study websites that engage, inform and enhance experiences for patients and HCPS, and in turn improve enrolment for your clinical study through increased referrals.
Awareness of clinical studies is extremely low among the general population, and information on them is difficult to find for both patients and HCPs. 43% of the population use a ‘general internet search’ to look for clinical study information.So, failure to provide an accessible, simple to navigate website containing clear and comprehensive information, creates a huge barrier to recruiting for your clinical study.
It’s time to put yourself in the shoes of patients and HCPs, and create websites that enhance their experiences, and your clinical study’s success.
The importance of clinical study websites
Your clinical study website is arguably the most important patient-facing tool that your clinical study can provide. It’s often the first place that a patient and HCP will go to for information and therefore should be easy to navigate visually, and use plain language to educate people on everything they need to know about your clinical study.
Patient referral techniques
Many clinical study websites are currently under-performing or simply not putting their best face forward in reaching patients or HCPs. At COUCH Health, we implement advanced web design techniques to build a custom online web platform that will meet your study site's unique needs. Our study-specific websites can be created with patient screening and referral capability, and feature advanced source tracking across media vehicles and real-time online reporting.
Website engagement techniques
By understanding the patient journey in the development of a website, we can help make your website and information accessible to a broader range of people. Techniques to build into your website include:
- Patient surveys
- ChatBots
- Information videos
- Communities and forums
Patient & HCP facing website services
All of our strategic and creative services are not only guided by core principles of developing effective websites, but by deep insights into the users’ needs, journey and experience. Our areas of expertise cover:
- Responsive website design and build
- User experience strategy and implementation
- A patient centric approach to accessibility
- Health and digital literacy guidance
- Copywriting and SEO
Break down barriers with your website
Recruiting and retaining patients on a clinical study is possibly the biggest challenge for any research company. But developing a website that’s easy for patients and HCPs to find and navigate, and provides simple, comprehensive and engaging content, you can begin to break down barriers that stand in the way of hitting your recruitment targets.
If you’d like to hear more about our patient and HCP website expertise, or to discuss how we can guide you strategically and creatively in developing a clinical study website that works, contact us today.
Company Details
COUCH Health
Address:
Suite 2.10, Jactin House
24 Hood Street
Manchester
M4 6WX
United Kingdom
Latest content on this profile
- 7 important considerations for creating an inclusive clinical trial website
- You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking action’ rather than simply talking about what we should be doing is really important to us. Which is why we put together information that can be used to make change, not just discuss it.
COUCH Health
- August 2020: diversity and inclusion in clinical trials round-up
- Although the statistics have to change, we’re really pleased that conversations are still happening about the lack of diversity in clinical trials. More reports are coming to light about the lack of ethnicity reporting, and the underrepresentation of ethnic minorities. We hope this evidence and increased awareness will help bring changes not just for individual clinical trials, but across the whole industry.
COUCH Health
- If your clinical trial doesn’t have a website, do you even exist?
- In a world where pretty much everything and everyone has an online presence, it’s almost unbelievable that not all clinical studies do.
COUCH Health
- Site-related factors that can impact patient recruitment
- Joining a clinical study is a significant decision for anyone. Before a participant signs up for a clinical study, there are many factors that can influence how likely a patient is to take part. We have previously discussed the importance of patient engagement and the need for patient centricity as early as study planning stages.
COUCH Health
- Patient-related factors that can impact patient recruitment
- Patient recruitment is, and always will be, a pain point for clinical research companies. It’s potentially the most challenging stage of any clinical study, as unsuccessful recruitment means big delays or failure. But you already know this. It’s why you’re here reading about what factors can impact patient recruitment.
COUCH Health
- Protocol-related issues that can impact patient recruitment
- Many factors can impact a patient’s decision to take part in a clinical study. But what steps can the industry take to try to improve patient recruitment? Sometimes, we need to go back to the basics and look to the very beginning of the clinical study process.
COUCH Health
