Please login to the form below

Don’t limit diversity to just representation in clinical trials

What is the power of diversity in the healthcare environment? Can it make clinical trials more inclusive?

Having a diverse workforce is so much more than just a tick in a box. It can have huge benefits for your company both internally and externally, work wonders for patient recruitment AND as a result you’ll help pave the way for everyone to be represented in clinical trials — talk about three birds, one stone

So, here are 3 areas of clinical trial recruitment that could benefit from the workplace being more diverse.

#1 Who sees patient recruitment materials before they are published?

Creating patient recruitment materials in different languages, ensuring websites consider user accessibility, and offering varied content formats can all help to improve diversity in clinical trials, as can using diverse stock imagery. But one of the best ways to think about the different ways to make clinical trial materials accessible and authentically diverse, is to make sure you have a varied team looking over your recruitment materials. Having diverse perspectives in the workforce here can really help to pinpoint and highlight any nuances in your materials before they go out.

So, try making sure your teams include members that are women, identify as LGBTQ+, are in ethnic minority groups, and are of all ages, to name a few. The more varied perspectives you can get, the better.

#2 Who does community outreach?

While not technically workforce, community leaders, patient advocates and opinion leaders play an important role in reaching and engaging patient groups and minority populations. These people will be sharing education on what clinical trials are, why they are conducted and why diverse populations are needed. When these communities are being educated on clinical trials, it’s most effective when the information is coming from someone they trust.

So, ask yourself: who is doing the community outreach for your clinical trial? Is that team made up of a diverse group of people?

#3 Who is at the clinical trial site?

One of the most important roles of being an investigator in clinical trials is to build rapport with patients. Creating that environment where a patient feels like they can trust and get along with site staff will mean patients are more likely to engage and enroll onto the study. Research has found that ethnic minorities are significantly underrepresented as clinical investigators, and in turn, this drastically impacts the number of ethnic minority participants.

So, all in all, diversity in clinical trials isn’t just reserved for those actually taking part in the trial. It encompasses everyone involved, from participants, to community leaders, to agencies, to clinical trial investigators.

This blog was originally published here:

20th April 2021



Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Suite 2.10, Jactin House
24 Hood Street
M4 6WX
United Kingdom

Latest content on this profile

How innovating study sites can improve patient recruitment efficiency
There are so many ways that clinical trials have innovated over the last few years. There is now a larger focus on making trials more patient-centric, more virtualised, and more efficient. Except, there’s one aspect of clinical trials that isn’t so efficient. You guessed it, it’s patient recruitment
COUCH Health
6 reasons patients drop out of clinical trials and 6 ways to fix it
If you’ve successfully recruited patients for your clinical trial, but one by one, they begin to drop out, then this information could be for you.
COUCH Health
Sharing patient stories for World Pulmonary Hypertension Day
For World Pulmonary Hypertension Day and we’re here to help raise awareness of pulmonary hypertension (PH) - a frequently under and misdiagnosed condition. Created in collaboration with the PH patient community, we’re proud to launch a series of emotive videos that help give PH patients a voice and the chance to share their experiences.
COUCH Health
What you can do to help make invisible illnesses more visible?
Before we begin, you might be wondering what exactly an invisible illness is. An invisible illness is an umbrella term for any medical condition that isn't easily visible to others. This can include chronic physical conditions like arthritis and diabetes, or mental illnesses.
COUCH Health
Training for PI's and study staff has to change now
We need to make sure sites receive training that truly focuses on meeting needs.
COUCH Health
#DemandDiversity: Can new medical publication guidelines help fix diversity in clinical trials?
Over the last 8 months, JAMA have been working on a new set of guidelines for research papers looking to publish with them, which is summarised in their latest editorial release, “The Reporting of Race and Ethnicity in Medical and Science Journals”. Substantial changes have been made in the race/ethnicity data section. But what does this mean?
COUCH Health