Please login to the form below

How to make sure your adverts for clinical trials are compliant

You’ve come up with some great ideas to advertise your clinical trial on social media. But are they compliant?

Before you start advertising your clinical trial on social media, your ads must be fully approved by the relevant ethics committee (EC) or institutional review board (IRB). They must approve every version of every ad, and that includes the ones where you’ve made just a small change to the text.

That’s because while these changes might seem insignificant to you, they can make a big difference to the meaning. Take this, for example:

Let’s eat, Grandma! ⇒ Let’s eat Grandma!

See? Small change. Big difference.

Jokes aside — you need to make sure even minor amends are approved before they’re published on social media, to check they’re not going against the rules. Another example could be:

“Could you take part in this clinical trial?” ⇒ “Could you take part in this clinical trial for a new migraine treatment?”

Simply by adding the words “for a new migraine treatment”, the ad will now not be approved by the EC/IRB, as it implies a new migraine treatment will be available to participants.

Your digital patient recruitment checklist

Before you compile the different versions of your clinical trial ads into your EC document ready to be reviewed, make sure you’re in the best position for seeking approval.

Here are 4 tips, including the things you should avoid or things to make sure of, when advertising your clinical trial on social media:

#1 When advertising on Facebook, avoid the mention of personal attributes and copy that personally targets the reader

❌ Are you a female? Do you suffer with migraines?

✅ Clinical trials recruiting now: females who suffer from migraines needed to take part.

#2 Ensure all health claims are true and accurate, and include stats if possible.

❌ Women have more headaches than men.

✅ Women suffer from migraines three times as often as men.

#3 Do not request health information.

❌ Click here to send us your medical details, to see if you can take part in this clinical trial.

✅ A clinical trial for a potential migraine treatment is recruiting now. Click here to find out who can take part.

#4 Do not imply hope, promises, or “before and after” creatives.

❌ Take part in this clinical trial for a new migraine treatment that eases the symptoms of migraines.

✅ A clinical trial is exploring a potential treatment for migraines. Click here to find out who can take part and contribute to important migraine research.

Clinical trials are a huge part of a patient’s journey, and it’s important that the information they receive is coming from professional and trustworthy resources. With social media being one of the first places that potential participants will see information about your clinical trial, it’s important to get it right from the get-go. So, have you considered these 4 tips above for your ads?

This blog was originally published here.

30th March 2021



Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Suite 2.10, Jactin House
24 Hood Street
M4 6WX
United Kingdom

Latest content on this profile

How innovating study sites can improve patient recruitment efficiency
There are so many ways that clinical trials have innovated over the last few years. There is now a larger focus on making trials more patient-centric, more virtualised, and more efficient. Except, there’s one aspect of clinical trials that isn’t so efficient. You guessed it, it’s patient recruitment
COUCH Health
6 reasons patients drop out of clinical trials and 6 ways to fix it
If you’ve successfully recruited patients for your clinical trial, but one by one, they begin to drop out, then this information could be for you.
COUCH Health
Sharing patient stories for World Pulmonary Hypertension Day
For World Pulmonary Hypertension Day and we’re here to help raise awareness of pulmonary hypertension (PH) - a frequently under and misdiagnosed condition. Created in collaboration with the PH patient community, we’re proud to launch a series of emotive videos that help give PH patients a voice and the chance to share their experiences.
COUCH Health
What you can do to help make invisible illnesses more visible?
Before we begin, you might be wondering what exactly an invisible illness is. An invisible illness is an umbrella term for any medical condition that isn't easily visible to others. This can include chronic physical conditions like arthritis and diabetes, or mental illnesses.
COUCH Health
Training for PI's and study staff has to change now
We need to make sure sites receive training that truly focuses on meeting needs.
COUCH Health
#DemandDiversity: Can new medical publication guidelines help fix diversity in clinical trials?
Over the last 8 months, JAMA have been working on a new set of guidelines for research papers looking to publish with them, which is summarised in their latest editorial release, “The Reporting of Race and Ethnicity in Medical and Science Journals”. Substantial changes have been made in the race/ethnicity data section. But what does this mean?
COUCH Health