Please login to the form below

WHITE PAPER 03: From recruitment barrier to participant enabler: Rethinking informed consent

Why a strong informed consent strategy can increase clinical trial success

Among the biggest barriers to clinical trial recruitment is heath seekers failing to access the information they need, or not understanding the information they’re given.

If learning about a clinical trial and what it means for them isn’t easy or clear, health seekers will understandably give up on signing up. Which is why improving your informed consent strategy can make a huge difference to your recruitment success.

A strong, human-driven informed consent strategy can be your most powerful recruitment tool. To learn how to put it in place ready for your next clinical trial, simply take a look at our latest whitepaper.

New whitepaper: Improving the informed consent process for improved clinical trial recruitment

This whitepaper explores how creative recruitment campaigns that understand the psychological constructs of informed consent can:

  • Improve your understanding of health seekers
  • Reduce recruitment barriers related to low health literacy
  • Increase health seeker satisfaction
  • Increase recruitment rates of health seekers to clinical trials
  • Aid in the retention of health seekers for the duration of the trial

Download now.

15th April 2020



Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Suite 2.10, Jactin House
24 Hood Street
M4 6WX
United Kingdom

Latest content on this profile

New from the PhRMA: Diversity in clinical trials principles summarised
In November 2020, PhRMA announced the first-ever, industry-wide principles on clinical trial diversity. The principles were approved by the PhRMA Boards of Directors and will take effect in April 2021.
COUCH Health
New from the FDA: Diversity in clinical trials guidance summarised
In November 2020, the FDA released guidance to enable greater diversity in clinical trials through changes to eligibility criteria, enrolment practices, and trial designs.
COUCH Health
5 steps to effective clinical trial branding
When recruiting patients for your clinical trial, you want the materials and information around it to be seen as reputable and professional. To make it clear what the clinical trial is about and to ensure consent is informed. And be something that people are going to remember. And with some trials lasting years, building awareness and familiarity is key to improve engagement. That’s where your clinical trial branding comes in…
COUCH Health
October 2020: diversity and inclusion in clinical trials round-up
In our latest round-up of news surrounding diversity and inclusion in clinical trials, we take a closer look into the benefits that diversity can bring to society, learnings that we can take from the COVID-19 pandemic to shift our thinking around diversity and clinical trials, how we can address long-standing barriers to build trust in healthcare, and much more.
COUCH Health
Live panel discussion: Should diverse representation in UK clinical trials be mandatory?
This online event is being held by Innovative Trials, COUCH Health, and Egality Health.  Three organisations who are working to improve diversity in clinical trials.
COUCH Health
What are the biggest barriers in patient recruitment?
With the advances that have been made in clinical research, it’s almost hard to believe that the same challenges still exist within patient recruitment. Unfortunately, traditional clinical research models pose challenges at many levels and ultimately hinder the efficient running of clinical trials.
COUCH Health