Please login to the form below

The role of gratitude in clinical trials

In this blog, we discuss the meaning of gratitude, while asking what does it mean to say thank you to your clinical trial participants?

During a recent study of 1,057 conversations spanning various languages, scientists determined that the presence of gratitude, namely the word, ‘thank you’ was only expressed once in every twenty occasions.

The results led researchers to say that, ‘In informal everyday interaction across the world, the general norm is to respond to another’s cooperative behaviour without explicitly saying thank you, but by simply continuing with one’s activities.’

It seems that we now take cooperation for granted, believing that everyone we encounter will always help, assist, support or simply do what we say. Throughout our day we experience deadlines, stress and personal battles, so receiving a document from a colleague you’d ask for earlier in the day is something you’d be expecting, but does this mean we shouldn’t acknowledge the small act of assistance from a fellow human being?

Thank you can go a long way

To understand the gravity of gratitude, we need to take a step back and really examine what that small, two-syllable word can mean to people. ‘Thank you’ puts us in a position of dependence on someone else, while we can often allow this to happen without recognising it, such as asking that colleague to send you that document. We very rarely like to be in a position where we are made aware of that dependence. Yet without recognising it, we go through our day indebted to various people, simply performing tasks or kind gestures because it collectively furthers each other’s day and on a much wider level, society in general.

The science of ‘thank you’ is established, and the psychology of gratitude shows how a seemingly simple and common emotion can significantly change peoples’ lives. It doesn’t take heaps of empirical evidence to prove this. Simply thinking about the feelings and emotions you associate with gratitude are enough to note the power of the word, ‘thank you’.

Often, ‘thank you’ can induce feelings of joy, happiness, and contentment. Ultimately, it draws attention to your efforts and how you have interacted with someone who understands and is aware of you.

Gratitude and clinical trials

So, what does this mean in the healthcare industry, predominantly for clinical trials? If we consider how much a person gives to a clinical trial, they have dedicated a significant amount of time but also, they have dedicated themselves. We must remember that a key motivator for participants in clinical trials is the knowledge that they are helping people, furthering disease development for the betterment of society.

That deserves gratitude.

Amongst the large demographic of those participating in clinical trials, ‘thank you’ draws attention to an individual participant, living their own life, facing individual battles. Whether through gifts, special thank you cards or saying it directly to the participant, gratitude lets a patient know what their time meant to the study team while also making them feel like they’ve made a large-scale impact within the healthcare landscape. For this reason, saying thank you may prove to be one of the most human things we can give to another person.

Thanks for reading!

4th November 2019

Share

Tags

Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Address:
Suite 2.10, Jactin House
24 Hood Street
Manchester
M4 6WX
United Kingdom

Latest content on this profile

#DemandDiversity: Black history in clinical trials: It's more than just Tuskegee [Infographic]
Take a look at this infographic showing some of the most notorious clinical trials and medical research in history.
COUCH Health
#DemandDiversity: The science behind diversity
We’re going back to the basics to explain why it’s so important for us to make a change.
COUCH Health
5 reasons clinical trial drop-out rates are on the rise
According to a recent report by the CSDD, patient recruitment rates have been steadily increasing, which is great news! The study found that 77% of clinical trials are now either meeting or exceeding their enrolment targets, in comparison to just 47% in 2012.
COUCH Health
#DemandDiversity: Names erased from history: A dive into black history of clinical research
You might be aware that February is Black History Month in the United States. So, we wanted to take the time to highlight some monumental moments and figures in the black history of clinical trials and medical research and share these with you
COUCH Health
How media portrayal of clinical trials can lead to underrepresentation
We knew that ethnic minority communities were being disproportionately affected by COVID-19, and we also knew that ethnic minorities were underrepresented in COVID-19 clinical trials. What we don’t know, however, is why ethnic minority groups weren’t taking part. So, we decided to do some digging.
COUCH Health
Can cultural safety training for sites improve diversity?
Through our Demand Diversity project, we’ve researched how the public is perceiving the industry during a time of heightened awareness, with a large focus on the perspectives of ethnic minority groups and key workers.
COUCH Health