Please login to the form below

The role of gratitude in clinical trials

In this blog, we discuss the meaning of gratitude, while asking what does it mean to say thank you to your clinical trial participants?

During a recent study of 1,057 conversations spanning various languages, scientists determined that the presence of gratitude, namely the word, ‘thank you’ was only expressed once in every twenty occasions.

The results led researchers to say that, ‘In informal everyday interaction across the world, the general norm is to respond to another’s cooperative behaviour without explicitly saying thank you, but by simply continuing with one’s activities.’

It seems that we now take cooperation for granted, believing that everyone we encounter will always help, assist, support or simply do what we say. Throughout our day we experience deadlines, stress and personal battles, so receiving a document from a colleague you’d ask for earlier in the day is something you’d be expecting, but does this mean we shouldn’t acknowledge the small act of assistance from a fellow human being?

Thank you can go a long way

To understand the gravity of gratitude, we need to take a step back and really examine what that small, two-syllable word can mean to people. ‘Thank you’ puts us in a position of dependence on someone else, while we can often allow this to happen without recognising it, such as asking that colleague to send you that document. We very rarely like to be in a position where we are made aware of that dependence. Yet without recognising it, we go through our day indebted to various people, simply performing tasks or kind gestures because it collectively furthers each other’s day and on a much wider level, society in general.

The science of ‘thank you’ is established, and the psychology of gratitude shows how a seemingly simple and common emotion can significantly change peoples’ lives. It doesn’t take heaps of empirical evidence to prove this. Simply thinking about the feelings and emotions you associate with gratitude are enough to note the power of the word, ‘thank you’.

Often, ‘thank you’ can induce feelings of joy, happiness, and contentment. Ultimately, it draws attention to your efforts and how you have interacted with someone who understands and is aware of you.

Gratitude and clinical trials

So, what does this mean in the healthcare industry, predominantly for clinical trials? If we consider how much a person gives to a clinical trial, they have dedicated a significant amount of time but also, they have dedicated themselves. We must remember that a key motivator for participants in clinical trials is the knowledge that they are helping people, furthering disease development for the betterment of society.

That deserves gratitude.

Amongst the large demographic of those participating in clinical trials, ‘thank you’ draws attention to an individual participant, living their own life, facing individual battles. Whether through gifts, special thank you cards or saying it directly to the participant, gratitude lets a patient know what their time meant to the study team while also making them feel like they’ve made a large-scale impact within the healthcare landscape. For this reason, saying thank you may prove to be one of the most human things we can give to another person.

Thanks for reading!

4th November 2019

Share

Tags

Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Address:
Suite 2.10, Jactin House
24 Hood Street
Manchester
M4 6WX
United Kingdom

Latest content on this profile

Whats the difference between patient engagement and patient experience?
We all talk a lot about patient engagement and patient experience. And sometimes, these terms are used interchangeably across the industry. But while they’re both important, they’re not the same. So, let’s quickly clear up once and for all what the difference between patient engagement and patient experience is, so we can make sure that we’re doing the best possible job in both areas…
COUCH Health
Building trust in clinical trials whilst it is in the public eye
We’re all well aware that healthcare organisations are generally perceived to be untrustworthy. According to Edelman’s 2018 Trust Barometer, we even saw a clear global decline of public trust in pharma, biotech, hospitals, insurance and consumer health companies.
COUCH Health
Diversity in clinical trials needs to extend beyond COVID-19 vaccine trails
First up, the hard truth is that clinical trial populations are not diverse. People of certain ethnicities, females and the elderly are typically underrepresented in clinical research. And you might ask, “why?”
COUCH Health
Insights from patients during the COVID-19 pandemic
We all know how much the COVID-19 pandemic has affected everyone around the world. And within the healthcare industry, priorities have been re-evaluated and processes changed, to ensure that patients keep receiving care.
COUCH Health
September 2020: diversity and inclusion in clinical trials round-up
Our latest round-up takes a closer look at the different conditions where health disparities are present, such as more women living with multiple sclerosis (MS), and the cancer death rate being highest among Black people vs all other ethnic groups. Plus, there are a couple of articles with important insights about inequalities in LGBTQ+ communities, too.
COUCH Health
Why Facebook is not the solution to inclusive patient recruitment
With so many clinical trials underway to find an effective vaccine for COVID-19, the competition is rising. More and more organisations will be looking to recruit healthy volunteers, while ensuring inclusion and diversity in clinical trials, to complete their mission of finding a vaccine and making it available to the public as quickly as possible.
COUCH Health