ICC London has announced the launch of their in-house technology centre, The Garage, which is to host innovation labs for pharma clients across Europe.
London UK, 26th January 2016
ICC London has
announced the launch of their in-house technology centre, The Garage, which is
to host innovation labs for pharma clients across Europe. These sessions enable pharma clients to explore
and utilise the latest technological advancements. More than simply
showcasing the latest in tech trends and capabilities, the key objective at The
Garage is to work with the industry to realise the potential of these
technologies – to ‘kick start’ ideas that will lead to new platforms and tools
for patients, payers and doctors. Clients
then work with the agency to prototype their ideas.
The Garage hosts
an ever-evolving range of technologies: and the current line-up includes 3D
printing, connected clothing, brain sensors, augmented reality and connected
devices - all tech trends that are acknowledged as offering huge opportunities within
the pharma industry, but that are not currently being utilised to their full
potential.
Even before its official launch, this approach has started to show
success: with the launch of several platforms to help engage with DR’s and
Patients.
Digital Director
Faisal Ahmed comments: “Our world is changing at lightning speed. At The
Garage, we test ideas and tinker with the latest technology to help our clients
keep up and get ahead. As ‘what is possible’ continues to evolve, we believe pharma
in particular has much to gain by harnessing these capabilities wisely.
We are
here to support our clients in shaping life-changing advances for both healthcare
professionals and patients.”
ICC (part of the
FCB health company) is a full-service healthcare communications agency with
offices in London and Zürich.
Contact: Faisal
Ahmed
ICC London: +44 (0)20 8987 6700
Email: Faisal.Ahmed@icc-hc.com
ICC London have announced the official launch of their patient access and retention department (PAR), which specialises in assisting pharmaceutical companies and CROs with recruiting and retaining patients for clinical trials.
ICC HC
ICC London has announced the launch of their in-house technology centre, The Garage, which is to host innovation labs for pharma clients across Europe. ICC HC