Helping Pharma think beyond the pill to Innovate

London UK, 26th January 2016  


ICC London has announced the launch of their in-house technology centre, The Garage, which is to host innovation labs for pharma clients across Europe.  These sessions enable pharma clients to explore and utilise the latest technological advancements.  

More than simply showcasing the latest in tech trends and capabilities, the key objective at The Garage is to work with the industry to realise the potential of these technologies –  to ‘kick start’  ideas that will lead to new platforms and tools for patients, payers and doctors.  Clients then work with the agency to prototype their ideas.  

The Garage hosts an ever-evolving range of technologies: and the current line-up includes 3D printing, connected clothing, brain sensors, augmented reality and connected devices - all tech trends that are acknowledged as offering huge opportunities within the pharma industry, but that are not currently being utilised to their full potential.

Even before its official launch, this approach has started to show success: with the launch of several platforms to help engage with DR’s and Patients.   Digital Director Faisal Ahmed comments: “Our world is changing at lightning speed. At The Garage, we test ideas and tinker with the latest technology to help our clients keep up and get ahead. As ‘what is possible’ continues to evolve, we believe pharma in particular has much to gain by harnessing these capabilities wisely.

We are here to support our clients in shaping life-changing advances for both healthcare professionals and patients.”  

To find out more http://london.icc-hc.com/garage/ or contact Faisal.Ahmed@icc-hc.com to book a free viewing of the Garage.

ICC (part of the FCB health company) is a full-service healthcare communications agency with offices in London and Zürich.   Contact: Faisal Ahmed ICC London:  +44 (0)20 8987 6700 Email: Faisal.Ahmed@icc-hc.com