11 London

Prestigious awards for healthcare communications tend to be dominated by the big network agencies and their offshoots. And the work deserves the wins. Imaginative, innovative, powerful, arresting – it’s all of that. But is it inspiring the rest of us to emulate these creative heights? And if not, why not?

We’re excited to announce that we are now working with pioneering British pharma company Maxwellia to help launch Lovima®, a contraceptive pill to be available in pharmacies without the need for a doctor’s prescription – for the first time in UK history.

Ever since Hans Asperger showed cartoons to his ‘little professors’ and they didn’t laugh, it was believed that people with autism lacked a sense of humour. Today, a new wave of ‘neuro-funky’ comedians are busting myths, shining a light on their reality, and challenging us all to communicate in ways that make everyone feel included.

Did you know that March is Brain Tumour Awareness Month? With brain tumour cases rising, funds are urgently needed to help find a cure for this swift, relentless killer.

Scanning the papers this last week, we’ve seen a welcome departure from wall-to-wall gloom –and very real signs of ‘Reasons To Be Cheerful’.The economy, we’re told, might not be such a basket case after all: in fact, we should be looking at a recovery later this year. Whilst we might have been dubbed ‘Plague Island’ by some, we’re now –thanks to the vaccines – more of a speedboat than a tanker. And with the UK stepping up as G7 president this year, hosting COP26 in November, and being the fastest country in the G20 to decarbonise its economy since 2000, all eyes are on us - for the right reasons.

We’re thrilled to welcome three new faces to enhance our growing team here at 11 London.

Lately, you’ll be noticing them everywhere – the humble QR code is making a comeback. Once widely adopted in 2011, the codes’ usage had pretty much gone out of fashion until recently when the tech is finally finding its place.

The video-sharing platform TikTok has been fostering huge numbers of people documenting the day-to-day reality of their health conditions. From comedy snippets about diagnosis to personal reviews of health tech, individuals are creating patient communities through a constant production of relatable content.

This week, the UK Sepsis Trust (UKST) launched a new health communications campaign to raise awareness of the relationship between COVID-19 and sepsis, and to offer patient support to those affected.