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Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a digital and interactive world, but have a strong social conscience, are entrepreneurial and are adept at communicating, collaborating and adapting to the world as they find it. Through the Generation Now campaign, we outline key considerations for communicating and collaborating with this new generation, outlining how we can create effective healthcare campaigns that truly make a difference.


30th May 2017

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