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SWITCHED ONcology. Caregivers Focus Group Full Discussion. www.switchedoncology.com

On 8th March 2018, we held our oncology caregivers focus group to discuss the role of a cancer caregiver in today's care continuum, the challenges they face and potential solutions which will ultimately effect patient outcomes. The discussion flowed through various themes including the advocacy role of the caregiver and the importance of signposting and communications for carers to transition them to advocates during their caring journey. We also discussed the inequalities within the care continuum and how they can threaten to extinguish hope. SWITCHED ONcology is the latest thought leadership campaign from the award-winning Havas lynx portfolio. The campaign is designed to combine science, creativity and technology in the delivery of communications that better support healthcare professionals, carers and ultimately patients on their journey with cancer. The campaign provides our partners with deeper insight, smarter ideas and more meaningful innovations, born out of an unprecedented investment into oncology. To find out more, head to www.switchedoncology.com #EndCancer


29th November 2018

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Havas Lynx Group

+44 (0)161 228 7756

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