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Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about what is best for her life and well-being. Our target is digitally savvy—but this has left her inundated with competing messages. Every day, she gets poked, pushed, tweeted, alerted and told what she might also like. At some point, the digitally savvy and well-connected user might just want to disconnect.

3rd January 2014