Please login to the form below

16 Generation Now

The impact of the millennial healthcare professional on our world

We believe that pharma companies have a choice
to make: they can either be commodity-based manufacturers of pills, or they can be partners to patients and physicians in the design of better treatment journeys. And, in the age of the socially conscious, there is only one choice for sustainable success.

Healthcare is in an age of transformation, with new science, new technology, new funding models and newly empowered patients. But at the heart of this transformation will be the millennial healthcare professionals (mHCPs). They exhibit different behaviours, different triggers and different ambitions, which must be understood by pharma if the true benefits of their progress are to be realised.

In this paper we will discuss the changes in society that are transforming physicians, and how we as an industry can best evolve to support stakeholders, improve outcomes and build brands.

This paper draws on in-depth interviews conducted by Havas Lynx with leading mHCPs, as well as with medical students, academics, technologists, prosumer patients and entrepreneurs from around the world, including the EU, North America and Asia.

Downloads

  Generation Now
PDF File: 1.1 MB

6th June 2017

Downloads

  Generation Now
PDF File: 1.1 MB

Share

Tags

Company Details

Havas Lynx Group

+44 (0)161 228 7756

Contact Website

Address:
52 Princess Street
Manchester
M1 6JX

Latest content on this profile

Patient Centricity On Trial
Today, 40 million patients are needed for over 300,00 clinical trials, worldwide. This year’s white paper explores how bringing the patient experience front and centre in clinical trials could revolutionise trial design, retention and recruitment – ultimately improving outcomes.
Havas Lynx Group
Havas Lynx Group launches white paper on Clinical Trials Day to address $40bn clinical trials challenge
Patient centricity is a misused buzzword to signpost all manner of token efforts, but the real winners will be those who embrace it throughout their organisation. Not just because it’s the right thing to do, but because it is the only way to fix a broken model.
Havas Lynx Group
19 Patient Centricity on Trial
Clinical trials are broken and only patients can help us fix them. If we let them.
Havas Lynx Group
15 Personalized Medicine: It's Time To Get Creative

Havas Lynx Group
14 Interpreting the Future of Healthcare

Havas Lynx Group
04 A Healthy Ambience
Creating a Lifeline to the New Digital User
Havas Lynx Group