Please login to the form below

Launching the next big thing in vascular intervention

A case study by Create Health
CHALLENGE

In 2003, 
Biotronik began developing a restorative product for vascular intervention. Some 13 years later after rigorous testing they were ready to launch. The problem? They were the first to think about creating a dissolvable scaffold, but not the first to market.

OUR SOLUTION?

To tell the epic story behind this product’s natural origins some 13.7 billion years ago – and explain why the use of magnesium scaffold instead of polymer is elementary for surgeons and far superior within the human body. In short, we created a launch campaign with a bang and positioned Magmaris as worth waiting for.

PROJECT SCOPE
  • Internal education campaign
  • Animations
  • EURO PCR launch
  • Product narrative

See the full case study here.








Downloads

  Biotronik case study
PDF File: 1.3 MB

26th July 2017

Downloads

  Biotronik case study
PDF File: 1.3 MB

Share

Tags

Company Details

Create Health

0845 8120 206

Contact Website

Address:
The Penthouse
4th Floor
15 Colston Street
Bristol
BS1 5AP
United Kingdom