Patient centricity, patient focus, patients first – words that are on everyone’s lips these days. But what do they really mean? Where does the patient voice fit in? And what do we stand to gain by really listening to patients?
An exploration into the value of the patient voice and the power it holds to transform outcomes. We explore:
What people mean when they talk about patient centricity
The benefits of listening to patients – for patients, Pharma and the healthcare system as a whole
The challenges to capturing the patient voice and how technology can help deliver it
How Pharma should evolve its practices to drive patient activation
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