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FCB Halesway

A Eureka moment!

A converted dairy in the Hampshire countryside back in 1993 saw the inception of Halesway as a creative agency working in Healthcare and Pharma. In 1997, we dipped our toes into digital media for the first time with a website designed to complement a traditional print campaign. We quickly realised that this would be no passing trend.

In the interim, popular campaigns like ‘Farmer Fred's Meadow Farm’ (a mixed media campaign for the under 5s with diabetes) earned HAAG and Global awards.

We call it ‘Tradigital’

Our in-house digital media team really kicked off in early 2001 and we became one of the UK's first fully integrated traditional and digital media agencies in Healthcare and Pharma.
Since then, we have been using our expertise in both media to produce campaigns that have consistently pushed boundaries with real commercial impact.

Experience and expertise

At Halesway, we know that seamless integration of traditional and digital media is essential and that's why all our in-house developers work in close proximity to our designers, copywriters and account management team; it keeps our digital work insightful, cohesive – and fast.
Backed up by highly creative and effective strategic thinking, our tactical approach and implementation has the scope to make your campaigns reach further – promoting, motivating and educating targets including healthcare professionals, patients, the general public, pharmacists and sales teams.

An award or two

Commercial impact is always our primary objective for our clients but we like to win awards for you too. We are particularly pleased with the breadth of the awards we have won, from PMEA, Communiqué, PM Society and Best of Health to Global, Rx, OTC, W3 and Web Health to name a few.  And these are for all manner of abilities and categories too - from copywriting, graphic design, concepts and art direction to digital design and programming, strategy and innovation, and, of course, campaign effectiveness.

And we’re nice people to work with


As well as gaining interesting and challenging new accounts, we also pride ourselves on the fact that many of our clients have stayed with Halesway for many years which displays our capacity for change and to continuously create something fresh, new and effective.

We’d love to work for you too.
Find out more about successfully integrating traditional and digital media, contact the experts.

Areas of Expertise

So what can Halesway do for you?

Strategic thinking without limits…

A cocktail of industry experience, hunger for insight and our ever-expanding
in-house tactical ability gives us the freedom to create campaigns with the foundations and direction to succeed in a modern and ever changing world.

…for a broad range of targets

Whether we need to promote to, motivate, educate, or all three, we have the knowledge and proven ability to reach audiences including healthcare professionals, patients, the general public and sales teams.

Delivering tactical innovation
Working seamlessly under one roof our team of 26 dedicated professionals have the ability and instinct not just to innovate but deliver efficiently, on time and on budget.

A skill for all occasions

Strategic thinking, tactical innovation, hard working and efficient account management and direction, engaging copywriting, creative concepts, art direction and graphic design, standards and code compliant digital design and programming, the list goes on…

And a service for all needs

o    Advertising
o    Branding
o    Brand positioning
o    Brand revitalisation
o    Corporate branding
o    Creative DTC campaigns
o    Creative journal campaigns
o    Creative OTC campaigns
o    Cross media campaigns
o    Direct mail campaigns
o    Exhibition Design
o    Internal comms campaigns
o    Market research
o    Naming and verbal identity
o    Package design
o    Sales material design
o    Training material design
o    Visual identity
o    Animation
o    E-detailing
o    Online education
o    Website design
o    App design and production
o    Video production
o    Pod casting

Find out more about successfully integrating traditional and digital media, contact the experts.

Clients

Abbott Diabetes Care

  • Blood glucose monitoring

Abbott Point of Care

  • Point of care testing

Abbott Vascular

  • Cardiovascular
  • Endovascular
  • Structural Heart

Baxalta

  • Haemophilia
  • Immunodeficiency

Bayer

  • Radiology solutions
  • Eczema

BMS

  • Metastatic melanoma
  • Lung cancer

Boehringer Ingelheim

  • VTE prophylaxis
  • DVT/PE
  • Stroke prevention in atrial fibrillation

Galen

  • Branded generics
  • Constipation
  • Vitamin D supplements
  • Pain relief

Hospira

  • Anaemia
  • Neutropenia
  • Rheumatology
  • Dermatology
  • Gastroenterology

Lincoln Medical

  • Anaphylaxis

Metrasens

  • MRI safety

National Aids Trust

  • Sexual health promotion

Novartis

  • Ophthalmology
  • Online education
  • Transplantation

Owen Mumford

  • Bespoke self-medication and lancing devices

Reckitt-Benckiser

  • Condoms & lubricants

Smith & Nephew

  • Woundcare

Team

Liz Rawlingson
Liz Rawlingson
Founder & President
liz.rawlingson@halesway.co.uk
Neil Padgett
Neil Padgett
Managing Director – Creative
neil.padgett@halesway.co.uk
Niki Dean
Niki Dean
Managing Director – Commercial
niki.dean@halesway.co.uk
 

Latest Tweets

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Awards

PM Society Advertising Awards

  • 2013 Digital Interactive Award (Finalist)
  • 2013 Primary Care Advertisement (Highly Commended)
  • 2013 Healthcare Professional Direct Mail (Commended)

PM Society Digital Media Awards

  • 2014 Digital Solution for Congress/Symposium (Shortlisted)

The Rx Club (New York) Awards

  • 2014 Interactive - best healthcare professional website (Award of Excellence)
  • 2014 Print education - Posters/announcements (Award of Excellence)
  • 2014 Print Direct Mail - Self-mailer/campaign (Award of Excellence)
  • 2013 Sales promotion (Award of Excellence)
  • 2013 Interactive – best animation (Award of Excellence)
  • 2012 Website (Award of Excellence)
  • 2012 Full page ad (Award of Excellence)
  • 2012 Brand identity logo (Award of Excellence)
  • 2012 Professional education/campaigns (Award of Excellence)

Communicator Awards

  • 2014 Film/Video: Employee Communications (Award of Distinction - Silver)

PMEA

  • 2011 Brand and Marketing Excellence (Finalist)

SMaRT Awards

  • 2011 Best Patient Support (Winner)

W3 Awards

  • 2014 Website (Silver)
  • 2014 Social Media (Silver)
  • 2013 Video (Gold)

Web Health Awards

  • 2012 Patient Education Portal Website (Silver)







Company Details

FCB Halesway

+44 (0)1256 363800

Contact Website

Address:
MidPoint
Alencon Link
Basingstoke
Hampshire
RG21 7PP