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Halesway
A Eureka moment!
A converted dairy in the Hampshire countryside back in 1993 saw the inception of Halesway as a creative agency working in Healthcare and Pharma. In 1997, we dipped our toes into digital media for the first time with a website designed to complement a traditional print campaign. We quickly realised that this would be no passing trend.
In the interim, popular campaigns like ‘Farmer Fred's Meadow Farm’ (a mixed media campaign for the under 5s with diabetes) earned HAAG and Global awards.
We call it ‘Tradigital’
Our in-house digital media team really kicked off in early 2001 and we became one of the UK's first fully integrated traditional and digital media agencies in Healthcare and Pharma.
Since then, we have been using our expertise in both media to produce campaigns that have consistently pushed boundaries with real commercial impact.
Experience and expertise
At Halesway, we know that seamless integration of traditional and digital media is essential and that's why all our in-house developers work in close proximity to our designers, copywriters and account management team; it keeps our digital work insightful, cohesive – and fast.
Backed up by highly creative and effective strategic thinking, our tactical approach and implementation has the scope to make your campaigns reach further – promoting, motivating and educating targets including healthcare professionals, patients, the general public, pharmacists and sales teams.
An award or two
Commercial impact is always our primary objective for our clients but we like to win awards for you too. We are particularly pleased with the breadth of the awards we have won, from PMEA, Communiqué, PM Society and Best of Health to Global, Rx, OTC, W3 and Web Health to name a few. And these are for all manner of abilities and categories too - from copywriting, graphic design, concepts and art direction to digital design and programming, strategy and innovation, and, of course, campaign effectiveness.
And we’re nice people to work with
As well as gaining interesting and challenging new accounts, we also pride ourselves on the fact that many of our clients have stayed with Halesway for many years which displays our capacity for change and to continuously create something fresh, new and effective.
We’d love to work for you too.
Find out more about successfully integrating traditional and digital media, contact the experts.
Areas of Expertise
Strategic thinking without limits…
A cocktail of industry experience, hunger for insight and our ever-expanding
in-house tactical ability gives us the freedom to create campaigns with the foundations and direction to succeed in a modern and ever changing world.
…for a broad range of targets
Whether we need to promote to, motivate, educate, or all three, we have the knowledge and proven ability to reach audiences including healthcare professionals, patients, the general public and sales teams.
Delivering tactical innovation
Working seamlessly under one roof our team of 26 dedicated professionals have the ability and instinct not just to innovate but deliver efficiently, on time and on budget.
A skill for all occasions
Strategic thinking, tactical innovation, hard working and efficient account management and direction, engaging copywriting, creative concepts, art direction and graphic design, standards and code compliant digital design and programming, the list goes on…
And a service for all needs
o Advertising
o Branding
o Brand positioning
o Brand revitalisation
o Corporate branding
o Creative DTC campaigns
o Creative journal campaigns
o Creative OTC campaigns
o Cross media campaigns
o Direct mail campaigns
o Exhibition Design
o Internal comms campaigns
o Market research
o Naming and verbal identity
o Package design
o Sales material design
o Training material design
o Visual identity
o Animation
o E-detailing
o Online education
o Website design
o App design and production
o Video production
o Pod casting
Find out more about successfully integrating traditional and digital media, contact the experts.
Clients
- Blood glucose monitoring
- Cardiovascular
- Endovascular
- Structural Heart
- Haemophilia
- Injection and infusion-based Drug delivery devices
- VTE prophylaxis
- Animal health
- Diagnostic imaging
- Women’s Health & Urology
- Biosurgery
- Surgical robotics
- HIV
- Nutrition
- Anaphylaxis
- Woundcare
- Dermatology
- Allergic rhinitis and urticaria
- Online education
- Respiratory
- Online education
- Condoms & lubricants
- Compression hosiery
- Footcare
Team
Liz RawlingsonManaging directorliz.rawlingson@halesway.co.uk |
Neil PadgettCreative directorneil.padgett@halesway.co.uk |
Niki CrossleyClient services directorniki.crossley@halesway.co.uk |
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Awards
PM Society Advertising Awards:
2010 GP Journal Advertisement (Winner) – Target audience judged
2010 Nursing Journal Advertisement (Winner) – Target audience judged
PM Society Digital Media Awards:
2010 Best HCP Promotional Website (Winner) – Target audience judged
2010 Best Integrated Campaign (Commended)
IPA Best of Health Awards:
2010 Healthcare Professional Digital Media (Bronze)
The Rx Club (New York) Awards:
2010 Patient Education (Award of Excellence)
2010 Launch Campaign (Award of Excellence)
2010 Multiple Adverts (Award of Excellence)
2010 Booklet/Brochure (Award of Excellence)
PMEA:
2010 Medical Devices/Diagnostics Marketing (Winner)
2010 Celesio OTC (Highly Commended)
OTC Marketing Awards:
2010 Best OTC Public Relations Campaign for a Non-medicine (Highly Commended)
W3 Awards:
2010 Health Care Service (Silver)
Web Health Awards:
2010 Website (Bronze)
SMaRT Awards:
2009 Best Educational Initiative for Pharmacists (Highly Commended)
