Asking “What IF?”: Indigenus Forum taps industry leaders for innovative solutions to today’s global marketing challenges
Indigenus Forum taps industry leaders for innovative solutions to today’s global marketing challenges
FOR IMMEDIATE
RELEASE Asking “What IF?”:
Indigenus Forum taps industry leaders for innovative solutions to today’s
global marketing challenges
LONDON, UK, July 10, 2012— Where does global marketing
end and local marketing begin? Can procurement really help drive innovation?
How can we address the increasing power of payers? These and other pressing
issues in global healthcare marketing were the subject of the inaugural Indigenus
Forum (IF)meeting held in Richmond, UK, at the offices of member agency
PAN.
Longtime proponent of a balanced “multilocal” approach to
these issues, Indigenus, the largest independent global network of healthcare
creative agencies, brought together pharmaceutical industry leaders from global
and local marketing, procurement, and creative agencies for the meeting titled Finding the right balance between global
marketing and regional/local country needs.
“What if you could bring together pharmaceutical industry
leaders from around the world for open debate and discussion?” asked Indigenus
Chairman Rico Viray. “What if you could all share observations, insights, and
strategies, in order to help solve the challenges you face? This was the idea
behind the Indigenus Forum (IF), and
it’s a great example of our multilocal philosophy at work.”
The core expert panel, chaired by independent facilitator
Simon Rhind-Tutt, brought together industry professionals from 4 different
European countries representing 9 large- and medium-sized pharma companies. “The
IF was a unique opportunity to meet
people from diverse areas of pharma and provided for a robust discussion and
much food for thought,” commented panel participant Nilesh Mehta, who
contributed insights from his experience as a Global Brand Director at Novartis.
The panel discussions were focused on finding solutions
to successfully launch and maintain global brands across multiple customers,
channels, and countries amidst increased competitive, regulatory, and economic
pressures. The forum revealed that pharmaceutical companies often face the same
challenges and that there is an urgent need to rethink the centralized global
model.
When asked about his experience at IF, Carlos de Lecea, Vice-President of the Spanish-based company
Grupo Ferrer Internacional, responded: “This is evidence of the ‘new’ marketing:
smart, fresh, agile, cooperative, and client-interactive. It demonstrates an
outstanding analytical and multicultural approach."
Additional details on the upcoming IFs and a full meeting report of this first session are available
for download at: http://www.indigenus.net/what-if
Indigenus global networkIndigenus is the largest independent global network
of healthcare creative agencies with multichannel capabilities. Indigenus was formed in 2004, and became an agency-owned limited
liability company (LLC) in 2010. The network provides 100% global coverage,
with 15 agencies serving major and emerging markets: The CementBloc (USA), PAN
(UK), umbilical (Spain), Strategik & Numerik (France), serviceplan health
& life (Germany), thenewway (Italy), g Healthcare (Turkey),
Marketing Latino (Mexico), Sorento Healthcare Communications (India), PharMa
International Inc (Japan), Thanks (Brazil), Lindh & Partners (Sweden), Micó
& Asociados (Argentina), Insight (Australia and New Zealand), and CPC Healthcare
(Canada). In addition, Indigenus is
currently credentialing potential agency partners in China and Ireland.
Secondary markets are served by the Worldsourcing Initiative (WIN), which
centralizes rollout to drive brand consistency and cost-efficiency. Visit www.indigenus.net to learn more.
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