Indigenus
Agencies Claim Honors at 2012 Globals, CLIOs, Rx Club Awards
NEW YORK,
December 17, 2012 – Indigenus, the largest independent
global network of healthcare creative agencies, was well represented as the
2012 advertising awards season drew to a close, with multiple agencies within
the network claiming honors.
Most recently,
Insight NZ was named the Direct Category winner at the Global Healthcare Awards
with their “Clay Tablet iPad.” They were also the only New Zealand agency to be
featured in the competition. Five Indigenus agencies—Insight AU, Insight NZ,
PharMa International, Serviceplan Health & Life, and The CementBloc—were
named Finalists at the 2012 Globals, which were held in New York City on
Thursday, December 6, with a regional partner event hosted in Sydney.
Serviceplan
Health & Life grabbed a Gold CLIO for their
digital entry, “Repay for Good” and were shortlisted in the Design category for
a calendar they developed for AOK Health Insurance. The CLIO Awards is
the world’s most recognized international awards competition for advertising,
design, interactive and communications. Serviceplan
Health & Life is part of the Serviceplan group, who were recently ranked as
the most creative agency in Germany by W&V,
one of Germany’s most relevant trade magazines for marketing and
communications.
The CementBloc
took home multiple honors at the Rx Club Awards this year, including Gold for
the “Grow Sole” integrated campaign, a collaboration with the COORE Foundation
encouraging people to donate their gently worn shoes for children in developing
countries. The “Fight Forward” campaign, an interactive website for patients
with advanced breast cancer, took home Silver in the Best Consumer Website and
Integrated Campaign categories. Sorrento Healthcare was awarded Gold for their
poster “Eternal Bonds”, designed for Abbot Healthcare. The campaigns were
showcased alongside other award-winning work at the Metropolitan Pavilion in
New York City on November 28. CPC Healthcare Communications, Insight AU, and PharMa
International were also recognized by the Rx Club with Awards of Excellence.
The win for “Grow
Sole” at the Rx Club follows the prestigious Best of Show - Consumer award the
campaign received at the 2012 IPA Best of Health awards earlier this year. A complete
list of awards won by Indigenus agencies, including those received at the 2012
IPA awards, can be found on the Indigenus website at
http://www.indigenus.net/awards.
"Collectively,
these honors speak to the truly global reach of the Indigenus network.
Independently, they recognize the creative strength demonstrated by the
agencies that comprise it," said Rico Viray, Indigenus Chairman and
Founding Partner at the CementBloc. “A win for any of our agencies is a win for
the network as a whole, and we celebrate each other’s success as our own.”
Indigenus
Global Network
Indigenus is the
largest independent global network of healthcare creative agencies. Indigenus
was formed in 2004, and became an agency-owned limited liability company (LLC)
in 2010. The network provides 100% global coverage, with 15 agencies serving
major and emerging markets: the CementBloc (USA), PAN Advertising (UK),
umbilical (Spain), Strategik & Numerik (France), Serviceplan Health &
Life (Germany), thenewway (Italy), g Healthcare (Turkey), Marketing Latino
(Mexico), Sorento Healthcare Communications (India), PharMa International Inc
(Japan), Thanks (Brazil), Lindh & Partners (Sweden), Insight (Australia and
New Zealand), and CPC Healthcare Communications (Canada). In addition, Indigenus
is currently credentialing potential
agency partners in China and Ireland. Secondary markets are served by
the Worldsourcing Initiative (WIN), which centralizes rollout to drive brand
consistency and cost-efficiency. Visit www.indigenus.net to learn more.