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Indigenus Announces New Global Partnership with Insight

Indigenus, the largest independent global network of entrepreneurial healthcare creative agencies, today announced that Insight, based in Australia and New Zealand, is now a member of the Indigenus family.

FOR IMMEDIATE RELEASE  

Indigenus Announces New Global Partnership with Insight
 

NEW YORK, New York, July 11, 2012—Indigenus, the largest independent global network of entrepreneurial healthcare creative agencies, today announced that Insight, based in Australia and New Zealand, is now a member of the Indigenus family.

The Indigenus network spans major and emerging global markets, providing pharmaceutical and healthcare companies with innovative multichannel global branding, advertising, medical education, and medical communications. Local agency partners collaborate closely from prelaunch through life-cycle management, blending insights and creativity from across the globe, a process Indigenus calls global fusion branding.  

Insight opens new markets for Indigenus

Insight, an independent agency representing the Australia and New Zealand markets, is the newest partner in the Indigenus network. “It has been great to be recognized as one of Australia and New Zealand’s successful creative healthcare agencies,” said David Anderson, one of Insight’s Managing Partners, “and joining Indigenus gives us the opportunity to take our unique creative to the global stage.”


“Our consistent rankings in both local and international healthcare awards demonstrate our ability to develop creative communications that resonate worldwide, as well as for local audiences—and that’s exciting,” said Mr. Anderson. “We are looking forward to working with the Indigenus partners and clients, adding an Australia and New Zealand perspective, and creating truly global campaigns.”

Chairman of Indigenus, Rico Viray, remarked, “Insight’s win at the Global Awards in 2011 and their ambition to be leaders in healthcare communications in New Zealand and Australia, meant they were the perfect partner to help deliver our global creative offering.”  

Indigenus global network Indigenus is the largest independent global network of entrepreneurial healthcare creative agencies. Indigenus was formed in 2004, and became an agency-owned Limited Liability Company in 2011. The network provides 100% global coverage, with 14 agencies serving major and emerging markets: The CementBloc (USA), PAN Advertising (UK), umbilical (Spain), Strategik & Numerik (France), Serviceplan Health & Life (Germany), thenewway (Italy), g Healthcare (Turkey), Marketing Latino (Mexico), Sorento Healthcare Communications (India), PharMa International Inc (Japan), Thanks Comunicação (Brazil), Lindh & Partners (Sweden), Micó & Asociados (Argentina), and Insight (Australia and New Zealand). Indigenus is currently credentialing potential agency partners in China and Canada. Secondary markets are served by the Worldsourcing Initiative (WIN), which centralizes rollout to drive brand consistency and cost-efficiency. Visit www.indigenus.net to learn more.


14th May 2013

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