The CementBloc/Indigenus Announce Expansion of Global Relationship with UCB
The CementBloc announced that UCB has selected it as its worldwide agency of record for Cimzia.
NEW YORK, May 25, 2012
/PRNewswire/ -- Today The CementBloc announced that UCB has selected it as its
worldwide agency of record for Cimzia. This is an expansion of a seven year US-based
relationship between UCB and The CementBloc and follows a review that included
US- and Europe-based agency networks. The CementBloc along with its partner
agencies within the Indigenus network will be responsible for integrated
professional and patient communications in all major markets.
Rico Viray,
Founding Partner of The CementBloc and Chairman of Indigenus said “This is a
great vote of confidence from one of our long-term clients. We are all proud of
what we’ve accomplished together for Cimzia and we’re looking forward to reaching
new heights together as we tap into the entrepreneurial power and innovative
value of Indigenus.”
Indigenus
is the largest independent global network of entrepreneurial healthcare
creative agencies. Indigenus was formed in 2004, and became an
agency-owned LLC in 2011. The network provides 100% global coverage, with 13
agencies serving major and emerging markets: The CementBloc (USA), PAN
Advertising Limited (UK), umbilical (Spain), Strategik & Numerik (France),
serviceplan health & life (Germany), thenewway (Italy), g Healthcare
(Turkey), Marketing Latino (Mexico), Sorento Healthcare Communications (India),
PharMa International Inc (Japan), Thanks Comunicação (Brazil), Lindh &
Partners (Sweden), and Micó Publicidad (Argentina). Indigenus is currently credentialing potential agency
partners in China, Canada, Australia, and New Zealand.
Secondary markets are served by the Worldsourcing Initiative (WIN),
which centralizes rollout to drive brand consistency and cost-efficiency. Visit
www.indigenus.net to learn more.
About The
CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan
Miller Viray and Rico Viray, The CementBloc
is also a founding member of Indigenus, an independent global network of
entrepreneurial healthcare creative agencies. http://www.thecementbloc.com/
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