Please login to the form below

The CementBloc/Indigenus Announce Expansion of Global Relationship with UCB

The CementBloc announced that UCB has selected it as its worldwide agency of record for Cimzia.

NEW YORK, May 25, 2012 /PRNewswire/ -- Today The CementBloc announced that UCB has selected it as its worldwide agency of record for Cimzia. This is an expansion of a seven year US-based relationship between UCB and The CementBloc and follows a review that included US- and Europe-based agency networks. The CementBloc along with its partner agencies within the Indigenus network will be responsible for integrated professional and patient communications in all major markets.  

Rico Viray, Founding Partner of The CementBloc and Chairman of Indigenus said “This is a great vote of confidence from one of our long-term clients. We are all proud of what we’ve accomplished together for Cimzia and we’re looking forward to reaching new heights together as we tap into the entrepreneurial power and innovative value of Indigenus.” 

 Indigenus is the largest independent global network of entrepreneurial healthcare creative agencies. Indigenus was formed in 2004, and became an agency-owned LLC in 2011. The network provides 100% global coverage, with 13 agencies serving major and emerging markets: The CementBloc (USA), PAN Advertising Limited (UK), umbilical (Spain), Strategik & Numerik (France), serviceplan health & life (Germany), thenewway (Italy), g Healthcare (Turkey), Marketing Latino (Mexico), Sorento Healthcare Communications (India), PharMa International Inc (Japan), Thanks Comunicação (Brazil), Lindh & Partners (Sweden), and Micó Publicidad (Argentina). Indigenus is currently credentialing potential agency partners in China, Canada, Australia, and New Zealand. Secondary markets are served by the Worldsourcing Initiative (WIN), which centralizes rollout to drive brand consistency and cost-efficiency. Visit www.indigenus.net to learn more.  

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies. 
 http://www.thecementbloc.com/



14th May 2013

Share

Company Details

Indigenus

+1 212 524 6200
Telephone

Contact Website

Address:
Indigenus Network, LLC
32 Old Slip
15th Floor
New York
New York
10005
US

Add my company

Edit my company

Latest content on this profile

Indigenus Announces the Winners of the 2015 indiGENIUS Awards
Indigenus, the largest global network of independent healthwellness communication companies, announced the winners of the 5th annual indiGENIUS Awards at a ceremony in Goa, India, during the network’s biannual partners meeting.
Indigenus
Indigenus Announces Global Executive Mariana Sanchez as new Director
NEW YORK, Aug. 5, 2014 /PRNewswire/ -- Indigenus, the largest independent global network of healthwellness communication companies, is pleased to welcome Mariana Sanchez de Ovando as the SVP Global Executive Director of Indigenus.
Indigenus
Indigenus Expands Coverage With Two New Associate Agencies
NEW YORK, Sept. 10, 2014 /PRNewswire/ -- Indigenus, the largest independent global network of healthwellness communication companies, today announced the addition of two leading European independent agencies: Mission-Systole of Belgium and HealthWay of Poland. The expansion allows Indigenus to cover the important pharmaceutical regional markets of Benelux and Central & Eastern Europe/Russia.
Indigenus
Indigenus Toronto Meeting
The highlight reel of our bi-annual Indigenus meeting in Toronto, Ontario in November 2013. Thank you to our hosts CPC Healthcare Communications and the Gardiner Museum.
Indigenus
What IF (Indigenus Forum) Meeting Report
IFs (Indigenus Forums) are a series of invite-only events hosted by Indigenus agencies that bring top thought leaders together to help solve some of our industry’s most pressing challenges. At these forums, marketing executives from premiere pharmaceutical companies and key experts in their fields share best practices and learn new ways to grow their business. The first meeting in the series was held in Richmond, UK, and was facilitated by independent consultant Simon Rhind-Tutt from Relationship Audits Limited. Senior marketing, procurement, and agency leaders from the EU -5, Turkey, Canada, and the US were in attendance, and examined how to find the right balance between global and local marketing needs.
Indigenus
Indigenus eyeforpharma 2013
The Indigenus take of eyeforpharma - interviews with Florian Bernsdrof (Indigenus co-Chairman and Indigenus Germany), Matthieu Blanchais (from Indigenus France) and Xavi Sánchez (from Indigenus Spain) along side Thushani Kumarasinghe (vp of eyeforpharma).
Indigenus